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Sitaro Announces Release of Marketingworkbenchcom

May 10, 2005 -- Sitaro Group, Ltd., a global marketing strategy and consulting firm, announced today the debut of Marketingworkbench.com at the Marketing Operations Management Symposium being held at the New York Hilton and Towers.



Marketingworkbench.com is a robust suite of process driven tools that increases efficiency and effectiveness throughout every step of the marketing process, including:



- Planning

- Budgeting

- Scheduling

- Creation

- Production

- Distribution

- Contact Management



Marketingworkbench.com is easily configured and rapidly implemented, making it the most flexible and cost-effective solution on the market. In addition, the Marketingworkbench.com on-demand model rapidly scales across any geographical dispersion. Marketingworkbench.com at http://marketingworkbench.com, also integrates with internal systems, ensuring smooth and accurate information flow across the enterprise and with marketing vendors and agencies.



"For years, Sitaro's strategy, process and technology offerings have helped leading brands build world-class marketing capabilities," said Neil Callahan, Sitaro's Chief Executive Officer. "Marketingworkbench.com combines our specific point of view on Best-In-Class marketing, our intellectual property and our on-demand technology to offer a unique suite of Enterprise Marketing tools that are unsurpassed in the marketplace," continued Callahan. "More importantly, our flexible subscription model means buyers can use Marketingworkbench.com with no upfront investments and no long term contracts."



"Industry experts agree that MRM is a critical component of long-term marketing success. The comparatively low acquisition cost of an on-demand solution such as Marketingworkbench.com will help expand the MRM marketplace," says Kieron Osmotherly, Managing Director, Henry Stewart Marketing Operations Management Symposium. "In fact, according to Gartner, 'Through 2010, firms that leverage MRM capabilities to support customer-centric strategies will achieve 30 percent higher returns through cost reduction and revenue enhancement.' Marketingworkbench.com is an ideal tool to help companies achieve that 30% benefit."



More information can be found at http://marketingworkbench.com or http://www.sitaro.net/. Contact Sitaro at 1-800-396-9805.



About Sitaro

The Sitaro Group (http://www.sitaro.net) is a global Marketing Strategy and Consulting firm. Founded in 2000, Sitaro has helped hundreds of clients achieve and retain market-leading positions throughout a variety of industries. Sitaro possesses deep expertise across all marketing areas and disciplines, with extra emphasis on process and technology -- the two competencies most underutilized by today's marketers. Sitaro's offerings range from broad diagnoses of entire marketing functions to targeted analysis of a specific discipline or product. Sitaro's flagship product, the Marketing Operational Assessment (MOA), evaluates a company's marketing capabilities against best practices and global benchmarks to determine strengths, weakness, and opportunity areas.



Contact:

Ernest Kueffner

Sitaro Group, Ltd.

212-380-4173

www.marketingworkbench.com

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