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TBG London Promotes Cyberslotz.co.uk to the Masses



TBG London, the digital marketing agency, can today announce it is working on a six-figure online advertising campaign for Cyberslotz.co.uk, the slots and casino website. TBG'ss work will involve launching Cyberslotz'ss new bingo games and running ongoing online ad campaigns, and will specifically target male- and female-focused websites.



For the launch of Cyberslotz'ss bingo games, TBG has designed unique site-takeover ads that will allow internet users to play a bingo game from the ad itself. The creative will run for two weeks on sites including Femail.co.uk, iVillage.com and on Channel4.com in the Desperate Housewives and Deal Or No Deal sections. This will be followed by four weeks of direct response marketing. TBG is spending £200,000 in total on the bingo launch campaign.



For Cyberslotz'ss ongoing online ad campaign, TBG are running ads on male- and female-targeted websites, such as The Mutual, Pigsback.com FHM, Yahoo, Gay.co.uk and Tombola. TBG has altered the campaign so targeted incentives run on each site.



We believe a significant amount of growth over the next three years will come from online activity, says Brian Morgan from Talarius PLC, which owns Cyberslotz as well as bricks-and-mortar gaming chain Quicksilver. Investing in online operations and promoting the brand will be increasingly important and we are confident that TBG have the experience and creativity to deliver what we need.



Cyberslotz is a fun, approachable brand and we have given our creative a similar flavour, says Simon Mansell, Managing Director of TBG London. Online bingo is expected to be the gaming phenomenon of 2006 and we are delighted to be raising its profile in the mass market. The work with Cyberslotz boosts TBG'ss presence in the online gaming sector, where it already runs campaigns for Littlewoods Gaming, Ritz and Coral.



About TBG

TBG is a full-service digital marketing agency that provides creative, strategy, media planning and technology services for a variety of blue chip clients. Simon Mansell, TBG'ss Managing Director, founded the agency in 2001. Since then the company has grown its billings to £4m, winning clients including Experian, Abbey, and The Ritz. Simon Mansell was awarded Media Week'ss Young Media Person of the Year award in November 2005.






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