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TBG London Targets Women for Littlewoods bingo.com

TBG London, the digital marketing agency, can today announce a deal to work with online gaming site Littlewoodsbingo.com following a competitive pitch. The pitch was won on the basis of TBG'ss proposed creative concept - 'sBingo Chic.'s The campaign will be launched this month and will involve placing highly targeted adverts to attract aspirational women.



Online bingo is expected to be the gaming phenomenon of 2006 with many of the established offline brands entering the market. Both TBG'ss creative and media teams will work with the technology provider, StMinver, to launch the new product across major networks, gaming and casino portals.



The Littlewoodsbingo.com strap line is 'sthe name you can trust's and the fact that it is joining an established stable of online and offline brands under the Littlewoods Gaming umbrella, should give us a head start, says Simon Mansell, Managing Director of TBG London. That coupled with TBG'ss work for Ritz and Coral gives us the experience we need to make this campaign a success.



The aim is to be the leading online bingo business in the market and we are confident that TBG can help us achieve this goal, based on their sector experience and understanding of our customers, says Gary Speakman, Chief Operating Officer of Sportech PLC, owners of Littlewoods Gaming.



The Littlewoodsbingo.com account is the third major win for TBG in 2006 adding to new deals with both Dating Direct and Ocean Finance.



About TBG



TBG is a full-service digital marketing agency that provides creative, strategy, media planning and technology services for a variety of blue chip clients. Simon Mansell, TBG'ss Managing Director, founded the agency in 2001. Since then the company has grown its billings to £4m, winning clients including Experian, Abbey, and The Ritz. Simon Mansell was awarded Media Week'ss Young Media Person of the Year award in November 2005.



About Sportech PLC



Sportech PLC provides a variety of betting and gaming opportunities to over 1.5m customers through Littlewoods Gaming, one of the UK'ss most established brands.



Drawing on over 80 years of experience, Littlewoods Gaming has developed a wide-ranging product portfolio which includes football pools and football games, sports betting and on-line casino, poker and entertainment games including bingo.



Sportech is continually developing access to its gaming products through a network of channels including the internet, mobile phones, telephone, post and a UK network of collectors who visit customers at their homes.



Sportech PLC is listed on the London Stock Exchange (SPO). For more information, visit www.sportech-plc.com

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