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TBG Wins pound1m Dating Direct Account

TBG London, the digital marketing agency, today announces it has cemented its relationship with DatingDirect.com the UK's8217;s largest online dating agency. The account -- worth £1m per year -- will go-live on Valentine's8217;s Day with a number of other themed campaigns running over the year. The campaign will be called 's8216;Get hit by lust!'s8217; and is based on the feelings couples have when they first meet.



TBG will be working on a retained basis for DatingDirect.com covering both online media and creative services. The agency previously designed a successful campaign for DatingDirect.com that ran on MSN.co.uk. This will now be rolled out across other major networks and will be supported by a number of viral campaigns encouraging surfers to sign up to the service.



's8220;TBG has consistently delivered on all projects to date,'s8221; says Darren Richards, Managing Director of DatingDirect.com 's8220;TBG has a very strong end-user focus and its creative solutions allow us to really engage the audience with the brand. We have increased membership by 500% over the last 3 years and part of this success if down to our use of online media.'s8221;



Simon Mansell, Managing Director of TBG, said: 's8220;We have been working with DatingDirect.com for a while on a project by project basis but formalising the relationship will allow us to work more closely on developing the online strategy.'s8221;

About TBG



TBG is a full-service digital marketing agency that provides creative, strategy, media planning and technology services for a variety of blue chip clients. Simon Mansell, TBG'ss Managing Director, founded the agency in 2001. Since then the company has grown its billings to £4m, winning clients including Experian, Abbey, and The Ritz. Simon Mansell was awarded Media Week'ss Young Media Person of the Year award in November 2005.



About DatingDirect.com



Founded in January 1999, DatingDirect.com is officially the UK's8217;s largest online dating service according to comScore and Nielsen//NetRatings (December, 2005 Figures), with over 3.5 million members. DatingDirect.com provides exclusive dating services to some of the UK's8217;s most recognised and respected brands including GCap Media, AOL.co.uk, Tiscali.co.uk, gm.tv, Channel4.com skyone.co.uk, Handbag.com iVillage.co.uk, DailyMail.co.uk, NewWoman.co.uk, OK Magazine, DailyStar.co.uk, DailySnack.com ThisisLondon.co.uk and 192.com.

DatingDirect.com competes directly with both traditional and online dating agencies catering for people who are serious about finding a partner. Many of its members are busy professionals in the 25-45 year age group.



DatingDirect.com is not a chat environment or personals/classified service, it is a respectable dating service for singles looking for serious friendships and relationships, cutting out the middleman and expensive introduction fees of traditional agencies.

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