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The Complete Ezine Takes the Headache out of Creating enewsletters...

May 9, 2005 -- It's 2 am and you're frantically pulling together content for your next email newsletter. You've promoted it as a monthly publication, but between writing the copy and formatting the layout, customers are lucky if they hear from you once every six months.



For many business owners, this scenario is much too familiar. But regular distribution of an online newsletter is one of the best ways to build business, according to email strategist Jane Tabachnick.



"An email newsletter is one of the most cost-effective ways for businesses to stay in front of prospects and customers, as well as for creating an ongoing dialogue," says Tabachnick. "It helps build trust, and therefore increases a company's ability to convert prospects to clients."



That's why Tabachnick, Chief Visionary of Jane Tabachnick e-Marketing, partnered with copywriter Lisa Fahoury to build a better mousetrap. Together, the two have launched The Complete Ezine, a one-stop service for small businesses that see the benefits of an online newsletter but simply can't take the time to create one from scratch.



"Though the intention is good, most small businesses fall short on execution - finding the time to develop useful, interesting newsletter content that customers would actually want to read," says Fahoury. "The Complete Ezine removes the major hurdle for communicating with your customers on a regular basis."



Subscribers to The Complete Ezine service receive a professionally written, designed and formatted electronic newsletter to send out to their customers and prospects each month. "The only thing left for subscribers to do is insert their company's logo and hit send," according to Tabachnick. "In less than five minutes, you can publish a high-quality branded ezine that makes it easy to keep your name in front of your audience."



Currently, The Complete Ezine offers SmallBizBuzz, which includes content of interest to small business owners, managers, and staff. Now in development are additional newsletters for niche markets such as consumer healthcare, accounting, and the bridal industry. The company also offers an affiliate program for resellers.



Complete Ezine products are compatible with major mailing services such as Constant Contact and MailerMailer, as well as most email service providers.



For more information on The Complete Ezine, visit http://www.completeezine.com.

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