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The Drudge Reports Ad Impressions Yahoos Trademark Policy And Yourcompanysucks.com...



No one is excluded from scrutiny or praise in the debut of Semreportcard.com an interactive journal with an unconventional approach set to explore the evolving world of online business and search engine marketing. SEM Report Card turned heads following its launch in late May as Tom Crandall, CEO of Ayohwahr Interactive, editorialized on such topics as Yahoo's trademark policy, questionable tactics by the Drudge Report, and brand protection (http://www.ayohwahr.com/) in SEM Report Card. An expert on brand marketing online, coupled with his understanding of the importance of brand protection on the web, Crandall shares his views with a no-holds-barred approach. Crandall provides insight on areas of opportunity for some of America's leading brands while addressing many of the issues facing Brand Marketers today.



"I am excited to address these issues in a public forum. I hope to spark some debate and more importantly, encourage frequently searched brands to find the path to maximum profitability online," said Crandall.




Some of the recent topics discussed on SEM Report Card include:



- The questionable tactics used by the Drudge Report to increase pageviews, thereby inflating the numbers reported to current and prospective advertisers. An issue which is especially alarming to SEM professionals who fund online advertising campaigns based upon CPM models.



- A practical look at how brands advertising in Glamour Magazine support their offline campaigns with online messaging and calls-to-action, to truly engage targeted prospects and develop a brand relationship.



- Dramatic screenshots of searches for Best Buy explain how Yahoo Search Marketing's trademark policy (


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