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The First of its Kind A book Dedicated Exclusively to the Retail Marketing...

Finally, a book has been written that addresses the retail marketing aspects of Gift & Loyalty Cards. In the past, this type of information has been passed piecemeal as anecdotes from one business owner to another. Now, for the first time, author Jay Stuart compiles this information and adds his own experience of years of selling card programs to merchants. Written in a bold style, this e-book is pure meat, directed specifically to a market that is always 's8220;on the go's8221;. The book's8217;s knowledge can be absorbed in an evening and put to work the next day. Contains over two dozen 's8220;case studies's8221; illustrating how merchants add new customers, retain old ones, use gift cards as refunds and make more 's8220;new's8221; money than they ever thought possible.



The chapter entitled, Write Yourself a Loan is particularly thought provoking and highlights a unique feature of gift cards..



Stuart makes the unusual guarantee that if a merchant puts to use any or all of the techniques contained in the book and doesn's8217;t see profits of at least ten times the price of the book, he will personally advise the merchant or cheerfully refund the money at the customer's8217;s option.



The book can be found and downloaded on the web at: www.giftcardmarketingnet.com

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