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The Voice Collaborates With Area Sports Marketing Agency and NFL

The Voice, a Fairfield County advertising agency, recently combined efforts with G-Funk Sports & Entertainment in several promotions for the National Football League.

"The Voice creates innovative and cost-effective online solutions," said Ken Gelman, President of G-Funk Sports & Entertainment. "G-Funk is pleased to have leveraged their talents for NFL.com."

The Voice created banner ads and landing pages advertising the NFL's Fantasy Football Leagues (with over 1,000,000 subscribers) and NFL Field Pass (featuring online audio broadcasts of games).

Additionally, the agency participated in the execution of a major online sweepstakes promotion to increase interest in and raise awareness of the NFL Draft. The program featured a VIP grand prize including a trip to New York and the privilege of announcing a draft pick for the winner's favorite team. Promotion elements included widgets, banners, e-blasts, a media buy on NFL Network, print and radio ads. 75,000 sign-ups (150% over original goal), nearly 200,000 page views and over 18-million ad impressions made this one of the most successful online promotions in the history of NFL.com.

To view a collection of recent work completed for NFL.com please visit www.capabilities.the-voice.com/NFL.

About the Agencies:

The Voice is a 15-member firm that operates with an innovative multi-tiered structure. Interns and junior staffers are guided and mentored by seasoned ad professionals. "Young talent get immediate experience, and clients get work that's fresh, professional, and cost effective," said agency president & creative director Matthew Hallock. The company's successful model has helped it expand from a start-up to multimillion-dollar concern in just five years. For more information, visit www.the-voice.com.

G-Funk Sports & Entertainment is a full-service organization, committed to brand activation, strategic integration and motivating maximum return on investment for its clients. G-Funk's strong points center on three main areas: marketing services (consumer promotion, affiliate activation and events), partnership alliances and content management (including distribution drives and launch strategies). For more information, visit www.g-funksports.com.

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