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Todd Brunson Inks Sponsorship Deal with Hard Core Watch Company

Professional poker player Todd Brunson has officially signed on as a spokesman for Hardcore Watch Company (HCW). Brunson, with more than $3.3 million in live poker tournament winnings, will exclusively wear Hardcore watches at all poker related events and appearances. Hardcore Watches, owned by Steve Soffa, has plans to expand brand awareness throughout the poker community.

"I love the look of Hardcore watches," stated Todd Brunson. "They fit my personality and look and I am honored to be an official representative of the company."

Steve Soffa's works of art and the Hardcore Watch collections represent the culmination of the artist, motorcycle enthusiast, and award winning timepiece designer's 15-year career. His accomplishments--including leading no less than three promotional watch manufacturers from obscurity to industry domination--coupled with his artistic insight and ability to hauntingly awaken fantasy within his explosive designs have set him apart from others. After a long and anticipated wait, Soffa decided to make his work available to the public in 2005, enabling galleries, consumers, and collectors from all walks of life and all parts of the world to embrace his work and the mind-opening experience it brings: Each piece is a hand-painted, meticulously-crafted work of art designed to capture one's vision...and just like the person wearing it, each is decisively unique.

"We are excited to have a player--and personality--like Todd as a member of the Hardcore Watch Poker Team," stated Steve Soffa. "Todd is a welcome addition not just because of his skill, but also because of his organic fit with the HCW lifestyle; we are looking forward to an ongoing partnership between Todd and the Hardcore Watch brand."

About Hardcore Watches:

Already solidly embraced as a true lifestyle brand, Hardcore Watches limited edition timepieces were awarded the prestigious 2008 JCK Jewelers Choice Award, nabbing the top two accolades: both first place and runner up. With the launch of two luxury lines--Artistry in Time and Artistry in Diamonds--Soffa's passion and individualized style meet the highest level of craftsmanship. At last, collectors and discerning buyers are able to own Soffa's work in its most opulent and exclusive form: a numbered and serialized artistic representation of time.

Contact Information:

Hardcore Watch Company

Original works of art...revolutionary designs.

www.hardcorewatches.com

info(at)hardcorewatches.com

Todd Brunson is exclusively represented by Lara Miller of Diamond Draw Management.

Lara(at)Diamonddrawmanagement

www.diamonddrawmanagement

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