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Toronto Media Firm Gets Direct Response

MMMG, a Toronto based business specializing in the creation of innovative marketing tools is making a big splash in the direct response market in North America.



The company once known as Marinelli McBride Media Group has begun making a mark with their production of infomercials. Once a high-priced tool only available to big-money producers, infomercials can thank technology for becoming more affordable, and thus launching a new product or service has become that much easier - and that much cheaper.



's8220;Whereas you were once looking at 6-figures to produce a good quality infomercial, we are now down to almost half of that,'s8221; said Dan McBride, the company's8217;s Creative Director. 's8220;Due to the structure of our particular business model, we can produce high-quality infomercials for far less than the big firms. With many of these products the profit margins are very tight and saving every dollar you can in the production process makes a huge difference. This is where we come in.'s8221;



McBride sights the company's8217;s current work schedule as proof that the market for direct response programming is still very popular. In fact, it's8217;s so popular that some TV stations dedicate their entire programming schedule to paid programming. MMMG is currently in production on 2 infomercials expected to hit the airwaves sometime this summer or fall in both Canada and the United States. 's8220;Why would you want to go south of the border when you can get it all done here's8221; McBride asked. 's8220;We's8217;re not only going to produce your show, we's8217;re going to design your logo, your website, your packaging 's8211; everything gets done under one roof. That's8217;s always been our main selling point's8221;.



McBride also notes that while competition in the market is fierce, he is confident MMMG can make an even bigger dent in the competition's8217;s share of it. 's8220;We's8217;re not some fly by night operation. We's8217;re here for the long haul. Our clients know that. We occupy a very unique niche in that we produce Class A stuff at a fraction of the cost. Nobody can argue that.'s8221;



Marinelli McBride Media Group is a Toronto based media production company specializing in the design and creation of digital media for broadcast, print distribution and interactive applications. For more information on Marinelli McBride Media Group and the services they provide call 416-833-9236.



Contact:

Piero Marinelli

MMMG Inc.

158A Limestone Crescent

Toronto, Ontario. Canada

M3J 2S4

416-833-9236

www.mmmg.ca   
   

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