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Traditional Methods of Selling Professional Services are Failing Miserably

May 9, 2005 -- Michael W. McLaughlin, coauthor of "Guerrilla Marketing for Consultants" and editor of Management Consulting News, will explain during a free Webinar on May 12 why traditional marketing strategies are failing miserably in today's market and how to use guerrilla marketing tactics to win profitable client projects. Registration details are available at http://www.guerrillaconsulting.com.



Clients have made fundamental changes in the way they buy professional services. In response, some firms spend big bucks on splashy branding campaigns to send messages to the market. For most consultants, expensive branding campaigns are financially out of reach and of questionable value.



To succeed, consultants must rethink how they go to market. This Webinar focuses on applying the time-tested principles of guerrilla marketing to improve the performance of any consulting practice.



Attendees will learn:



* How clients have changed strategies for buying services and what to do about it.



* The three most effective marketing techniques and three that no longer work.



* How to create a seven-sentence guerrilla marketing plan to attract and retain clients on a shoestring budget.



The one-hour program begins at 10 am Pacific/1 pm Eastern, Thursday, May 12. Register at http://www.guerrillaconsulting.com.



About Michael W. McLaughlin:



The coauthor, with Jay Conrad Levinson, of "Guerrilla Marketing for Consultants," McLaughlin is a principal with Deloitte Consulting LLP, and the editor of Management Consulting News and The Guerrilla Consultant. Find out more at http://www.guerrillaconsulting.com and http://www.managementconsultingnews.com.



For more information, contact Andrea Harris at (978) 897-1616 (email e-mail protected from spam bots).

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