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Vertrue Incorporated Acquires Neverblue Media Incorporated

Vertrue Incorporated (http://flickr.com/photos/vertrue) is a leading Internet marketing and affiliate services company that offers consumers exclusive access to significant discounts and unique services from a variety of well-known retailers, restaurants, theme parks, healthcare professionals and other service providers. Vertrue and Neverblue Media see this move as an opportunity to grow both companies.

Neverblue Media, an online marketing company that specializes in affiliate marketing, was launched by four partners in 2004 and has seen phenomenal growth in its short history. It now has five business units employing a staff of 50 people, and it recently introduced a proprietary technology system. In December 2005, PhoneInterviewed.com debuted as an independent entity and currently has a staff of 30 people working at its contact center. Neverblue Media will continue to operate as-is at its headquarters in Victoria, British Columbia.

With this acquisition, Vertrue continues to expand its network of subsidiaries, which also includes Coverdell, a full-service marketing company; Lavalife, a personal dating service; and Bargain Network, a personal property company, among others.

About Vertrue

Headquartered in Norwalk, Conn., Vertrue Incorporated (

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