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Web 2.0 Agency ROKKAN In Vogue with New Sexy Beast Website

Leading independent interactive agency, ROKKAN, has collaborated with Sexy Beast to create a fresh, dynamic Web 2.0 site (www.sexybeaststyle.com) to support the launch of a new design-driven, luxury dog brand that unites the pet and beauty industries to create a new genre called 's8216;pet beauty.'s8217;



Created by Renee Ryan, established marketer of many notable products and fragrances for brands such as Vera Wang and John Varvatos, Sexy Beast is targeting luxury consumers who own pets, an extension of themselves warranting the best of the best. Products will only be sold through high-end department stores or online via sexybeaststyle.com.



Sexy Beast is a collection of fragrance and finishing products designed to work synergistically as a 3-step system, each step enhancing the next to extend the time between grooming visits. The exclusive fragrance was created by Givaudan, the fragrance house responsible for some of the most prestigious fragrances in the world. The Finishing products were created by Stephen Musumeci, the former chemist from Kiehls and Sexy Beast's8217;s packaging was designed by tastemaker, Karim Rashid. All ancillaries are plant-based and are chemical and paraben-free and designed with a dog's8217;s sensitive sense of smell in mind. All products are 100 percent vegan and made with absolutely no animal products, no animal testing and are 100 percent safe for all breeds.



Sexybeaststyle.com leverages the latest Web 2.0 functionality to deliver a sophisticated multimedia experience, incorporating online video, e-commerce, and social networking. 's8220;Defining a new category with a fresh brand gave us the opportunity to be creative in crafting Sexy Beast's8217;s online identity and brand experience,'s8221; said Charles Bae, ROKKAN Partner and Creative Director.



's8220;ROKKAN helped us garner insights into our unique targets's8217; favorite online activities and sites from which to build our online presence for Sexy Beast,'s8221; says Ryan, 's8220;ROKKAN's8217;s design-driven approach helped bring our vision for the Sexy Beast brand to life.'s8221;



's8220;Much like the Sexy Beast brand, our Sexy Beast clients are sophisticated and fun, and we's8217;re happy to be their e-Brand Stewards,'s8221; says Marielle Echevarria Reading, ROKKAN Partner and Vice President of Client Services.



About ROKKAN

ROKKAN is a full service interactive agency located in New York'ss SoHo neighborhood. Ranked Fastest Growing Interactive Agency of 2004 by Ad Age, ROKKAN's8217;s key clients include Time Warner, Deutsche Bank, 2K Games, Virgin America, and ADP. As a minority-owned business, ROKKAN'ss mission to inspire creativity ensures that creative strategies reflect and leverage the cultural diversity of their team. ROI will follow. www.Rokkan.com.

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