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Where Good Ideas come from a MENG Webinar by Professor Andrew Razeghi



On Wednesday evening, November 14th at 7:30 p.m., Professor Andrew Razeghi from Northwestern University's Kellogg School of Management will present the webinar, "The Riddle: Where Ideas Come From and How To Have Better Ones." This is one of the Marketing Executives Networking Group (MENG) 'Business School" webinar series.



Has any member ever had a problem he or she couldn't figure out no matter how hard he or she tried Someone likely provided advice to "Take a break. Don't think so hard." And so they did. And then, on waking up, while in the shower, or while stuck in traffic, it happened. "Aha!" "I've got it! I've figured it out!" Just when least expected, he or she became suddenly creative -- an instant innovator was born!



In his webinar, best-selling author and Kellogg School of Management professor Andrew Razeghi will share research from his upcoming book entitled THE RIDDLE (January 2008, Jossey-Bass) whereby he takes readers on a journey into the precise moment of creative insight known famously as the Eureka moment. Professor Razeghi will explain why it happens, when it happens and -- most importantly -- what one can do to make it happen more often. As it turns out, thinking differently may be oversold.



As Thomas Stat, Relationship Designer and Innovation Alchemist for IDEO says, "The Riddle is a remarkable gift cleverly wrapped in a 'must read' book. Razeghi thoughtfully awakens and emerges us in that 'eyes wide open, believing is seeing, blissfully ignorant' state of childhood so desperately needed in our world today. As 'innovation' and 'creativity' emerge from their awkward adolescence, The Riddle is not just a right of passage surprise party for your brain but a compelling travel guide for your eager neurons and creative juices."



The Marketing Executive Network Group has a series of programs along with an extensive range of information available only to members which help them to succeed in their careers. As Richard Guha, Chairman of MENG said, "this webinar covers one of the most important issues in business today. Senior Marketers who understand how to drive innovation provide their companies with a huge advantage. Each month, MENG presents new webinars and in person presentations at Chapter meetings which meet the needs of our members."



Richard Sellers, Vice-Chairman, believes strongly that "members who avail themselves of the extensive range of information, education, and contacts they make through MENG are more likely to be successful. Most companies encourage their senior marketers to join and fully participate in the group."



The Marketing Executive Networking Group (MENG) is the premier organization of senior level marketing professionals who have reached at least the VP level in their organization. This 1,700 member not-for-profit networking community fosters career and personal success by sharing information and relationships for mutual assistance across virtually all industries and marketing specialties. Eighty four percent of the members have Fortune 500 experience and 70% have earned graduate degrees, the majority of which are from top-20 Business Schools.



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