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Whiteleys Shopping Centre In the UK Goes SMS Mobile

May 20, 2005 -- Players will also be automatically entered into the Whiteleys Shopping Centre Text Club. This will give members a string of benefits including exclusive invitations to a number of exciting events that are planned throughout the year.



Text Marketer Director, Richard Hawley commented,

"The 'text club' idea is a tried and tested concept and gives retailers within the complex the chance to communicate carefully planned offers directly to club members."



"We really see SMS as the future of communicating with an ever diverse customer base", says the Marketing Manager, "The ability to instantly interact with our brand is seen as one of the key benefits".



Text Marketer have seen their business explode in recent years with clients such as Sainsbury's, Virgin, BP, ExxonMobil, Snap-on, Mercedes and alike.



The potential for SMS is huge as companies begin to devote a much larger share of their marketing budgets to text campaigns. In a survey last year of European direct marketers, Forrester Research found that 56% of respondents plan to regularly use SMS marketing.



Response rates by customers to SMS campaigns are as high as 11%, compared to 2-3% for direct mail. "It's a marketer's dream to get that response rate," says Michelle de Lussanet, an analyst at Forrester.



Their extensive range of SMS Marketing solutions can all be found at http://www.textmarketer.co.uk

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