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Why Google Blog Search Matters to Your Business.



What the Big Deal Is



A lot of people have probably heard about this extra version of search Google has added and are greeting it with a big yawn, particularly since it'ss still in Beta. So what is the big deal, anyway



The big deal is that the top search engine in the world, which was already paying particular attention to blogs in regular search results, seems to make a subtle statement with the introduction of blog-specific searches.



Blogs are important enough to warrant their own special level of search, and not just as an advanced search option, but in their own search engine.



If search engines are paying attention to blogging that closely, you should be too -- if you want better search engine results. Current fans of blogs will be able to search the freshest results so that they can see what is being discussed right now - information that is often as fresh as the news, and draws upon sources that the media-at-large either doesn'st have ready access to, or interest in.



So to those with even the most obscure interests or hobbies, a blog search powered by a top search engine gives ready access to fresh information on any subject that someone can blog about.



And if a blog doesn'st yet exist on these narrow themes You can be the one to start the discussion.



Why It Matters to Your Business



Speaking of the media, this is likely to become one of the many tools that a journalist in the know would use in order to research a story, or to find out more information about a company, directly from the people who use its products or services.



http://googleblogsearchmatterstoyourbusin.blogspot.com/2005/10/why-google-blog-search-matters-to-your.html





Technorati, is at present, arguably a better tool, but it'ss just not as well known as the Google brand. If you'sre a power searcher, you already know what Technorati is. But the key thing to understand is that most consumers - even B2B consumers - aren'st as deeply involved in the internet.



But even those folks know what Google is.



There'ss an even more obvious advantage to this specialized search.



Google Blog search has the unprecedented potential to bring the mainstream surfer into blogging, even more than Yahoo'ss RSS Headlines pioneered the start of making RSS mainstream about a year ago. Why



While many of your clients will fall instantly in love with RSS, it'ss more fair to them to present its possibilities in a format that'ss easier for them to digest. It'ss not as hard to explain a blog - and if you can'st, you can simply tell them it'ss a more frequently updated part of your existing site.



When Google'ss Blog Search is brought more to the front in coming months, if your site gets into position to be visible when more of the internet population becomes blog-happy, then the traffïc potential for your site may prove to be enormous.



The proper use of one RSS feed in one of my content management systems doubled my traffïc, with most of the new users coming from Yahoo, this time last year. Another feed increased my daily traffïc another 75%, and brought me additional return traffïc as well.



At the time the margin between Yahoo and Google was wider than it is today -- so the potential increase from being in Google boggles the mind.



How to Get Listed



According to the Blog Search Help Page:



If your blog publishes a site feed in any format and automatically pings an updating service (such as Weblogs.com), we should be able to find and list it. Also, we will soon be providing a förm that you can use to manually add your blog to our index, in case we haven'st picked it up automatically. Stay tuned for more information on this.



This means that if you'sre already blogging - and responsibly pinging, you'sre probably already listed.



If you haven'st been blogging, you'sre in luck. This special brand of Google search is still in Beta, so if you get moving now, you still have enough time to start getting into position. And since the search currently seems to be focused on freshness and relevance, if you keep up the blogging once you start, and you keep your theme narrow, you could still dominate your niche.



Do It Today.






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