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Winsper Inc. Continues its Transformation of Healthcare Marketing and...

Winsper announced today the launch of two new television commercials for Exeter Hospital, located in Exeter, N.H. The spots are part of Exeter's 2008 marketing campaign that includes print, radio and out-of-home advertising, and a newly designed Exeter Hospital Web site (www.exeterhospital.com). All of the marketing executions were created by Winsper, Inc.

As a continuing evolution of Exeter's 2007 "The Art of Wellness" campaign, the 2008 campaign continues with the tag, while adding new elements to demonstrate the continuing commitment of Exeter Hospital and its staff to provide care without compromise, and to grant not only positive clinical outcomes, but also positive consumer experiences.

"Television is a powerful medium for conveying our promise of care without compromise," said VP, Strategy of Exeter Hospital, Mark Whitney. "It not only speaks to our target consumer, but also engages our physicians and employees and demonstrates to them the role they play in the success of Exeter Hospital and the resources of the Exeter Health Network. The campaign Winsper has created for us allows all our audiences, internal and external, to not only know why we're a different type of health care provider, but why it's important to them."

"There are many factors that contribute to a positive health care experience; the clinical aspect is only one," said Vice President of Winsper, Inc., JD Norman. "It was important to show that Exeter Hospital understands that and realizes that paying attention to every detail is the only way to provide truly great health care."

About Winsper

Winsper is a "thinking" firm headquartered in Boston, Mass. The company devises new ways for its clients to build their brand value over time and sales overnight by providing integrated marketing solutions across all facets of its clients' businesses including marketing, advertising, public relations and creative communications. Winsper is an independent agency, representing both emerging and established companies in a variety of industries. Client experience includes Timberland PRO, Exeter Hospital, CA, MDVIP and Everyscape.com. For more information, go to www.winsperinc.com.

About Exeter Hospital, Inc.

Exeter Hospital, Inc., is a not-for-profit, community-based hospital that serves 32 towns in New Hampshire's Seacoast region. The hospital started in 1896 as a small cottage hospital on Pine Street in Exeter. Today, Exeter has more than 2,300 employees, and records over 34,000 Emergency Department visits and more than 5,000 inpatients annually. Exeter offers comprehensive health care services in breast health, birthing and reproductive medicine, cardiovascular, occupational and employee health, oncology, orthopedics, and integrative medicine through Equinox Health and Healing. For more information, go to: www.exeterhospital.com.

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