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eBizITPA Helps Business Professionals Keep Pace with Search Marketing...

the Ambassador Hotel and Conference Center in Erie, Pa. Search engine marketing (SEM) is essential for businesses competing in today's global marketplace.

Erie, PA November 16, 2007 The Center for eBusiness and Advanced Information Technology (eBizITPA) is partnering with the Northwest Pennsylvania Industrial Resource Center, Inc. (NWIRC) to present SEM II: Join the Evolution from 8 a.m. - Noon on Thursday, December 6, 2007 at the Ambassador Hotel and Conference Center in Erie, Pa. Search engine marketing (SEM) is essential for businesses competing in today's global marketplace. The eMarketing Learning Center @ eBizITPA is bringing regional professionals all new content on this emerging technology in order to help attendees stay current with the latest best practices, methods and tools.

Back by popular demand, Neal Rabogliatti, senior e-strategy consultant from Catalyst Connection, will present on organic search engine optimization (SEO), sharing what the search engines are doing today and what is in store for the future. Justin Seibert, president of Direct Online Marketing, will share the ins and outs of paid search engine advertising, covering how to set up accounts with several search engines and key strategies for developing successful paid search campaigns. SEM II: Join the Evolution will also cover:

- New SEO techniques, including site and file architecture

- How to invite the search engines to your site

- How social media is changing the landscape of SEO

- New online tools to help you improve your SEO friendliness

- Overview of paid search options, including Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter

- Tips for deploying sophisticated SEO / SEM strategies

- Keyword bid management strategies

- And more.

This conference is recommended for business professionals who want to increase their company's online visibility, including company executives; marketing and sales professionals; IT specialists; project managers; and Web specialists.

An early bird registration rate of $85 is available until November 21, 2007. Regular registration is $95. Members of the Technology Council of Northwest Pa. and members of the Erie Advertising Club will receive the discounted registration rate of $85. Breakfast is included. Check-in opens at 8:15 a.m. and the presentation begins at 9 a.m. For more information on the SEM II: Join the Evolution seminar or to register online, visit

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