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ion interactive Launches the No More Landing Pages Movement

ion interactive, an online marketing firm specializing in post-click marketing, recently launched the No More Landing Pages revolution during the April 2007 ad:tech conference in San Francisco, CA. Kicked-off with a mock-protest in front of the Moscone Center that was quickly broken up by the San Francisco Police Department, representatives of the No More Landing Pages movement blanketed the ad:tech exhibit hall floor with branded paraphernalia including flyers and stickers, and sought after t-shirts that boldly displayed the No More Landing Pages mark on the front and personas such as Disgruntled User, Under-the-Gun Marketing Manager and Pressured CMO on the back.



The critical message of the revolution That landing pages are sub-par experiences for online users, they devalue brands for organizations and they vastly under-deliver conversions for online marketers.



ion interactive has been managing online marketing campaigns for its clients since before the idea of a 'slanding page's was conceived of, said Anna Talerico, executive vice president at ion interactive and blogger for the No More Landing Pages revolution. We feel very strongly that there is a better way for marketers to manage their respondents from online marketing, and we'sre committed to raising awareness to the fact that landing pages are an industry-wide problem.



The No More Landing Pages revolution includes a blog at NoMoreLandingPages.com, a series of podcasts available on iTunes and video feed of the original protest at the Moscone Center on YouTube. Resources on the blog include links to ion interactive'ss best practices Library where visitors can learn more about utilizing conversion paths in place of landing pages, as well as a cafepress.com store where No More Landing Page gear can be purchased -- proceeds to benefit modestneeds.org.



Marketers are buying more clicks than ever, but on average, are still converting only about 3%. The 'sNo More Landing Pages's revolution is focused on urging online marketers to spend more time planning their post-click marketing and not just directing all their clicks to a single page that is expected to be all things to all people, said Talerico. Landing pages are not the future of online marketing, conversion paths and other web 2.0-focused landing experiences are.



Success of the campaign can be measured by the hundreds of blog postings that stemmed from the ad:tech event and the buzz that has ensued since. ion has raised the awareness, but online marketers from around the world quickly joined the discussion.



About No More Landing Pages

No More Landing Pages is a revolution launched by ion interactive to bring awareness to industry-wide low conversion rates resulting from the pervasive use of landing pages as a stop-gap approach for conversion focused landing experiences. The key message of the revolution is that landing pages create a sub-par experience for respondents from online marketing, they devalue brands for organizations, and they under-deliver conversions for online marketers. For more information, visit http://blog.nomorelandingpages.com/



About ion interactive

ion interactive is an online marketing firm with an 11-year track record of excellence. To learn more about ion interactive and maximizing the value of your e-marketing with post-click marketing, visit http://www.ioninteractive.com. To learn more about Liveball'ss launch call 888-466-4332 ext. 205.

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