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Clean Plusreg Auto Care Premium 1000000 1350000 10Year Distribution...



FALKEN INDUSTRIES LTD 's8211;Clean Plus® Product Group today announced that it had reached a 10-year agreement with a major distribution outlet in France for the permanent listing of the entire Clean Plus® Auto Care Premium line. The agreement requires a minimum of 's8364; 100.000 ($135,000) per annum in Clean Plus® product purchases for distribution in a defined market segment.



Andrew Eakin, New Business Development Officer, stated: This Agreement follows several years of test orders and market studies, and we fully expect that it will quickly lead to a material presence of the Clean Plus® brand in France. Product competition in France has not proven to be significant though distribution through a fragmented network has proven a major challenge . In all event, the Clean Plus® Auto Care Premium line wherever tested, enjoyed either the quality or price advantage and in many instances both.



The Clean Plus® Premium line has a firm and established reputation for quality and price advantage throughout continental Europe and was selected over other well known international brands. The Clean Plus® Auto Care Premium wipe collection bettered all brands present in France, including a major multi-national brand, on both quality and price.



Rishard Lebbe, Ast Vice President and Communication officer, stated: The challenge was delivering upper end top quality and besting mid-range established prices. Team Clean Plus® delivered. No one here is surprised.



Falken products in general, already enjoy a significant presence in the lower end product position through private label productions of non-Clean Plus® eco products which it manufactures in France in support of its Clean Plus® implantations.



Helle A. Madso, Executive Vice-President Europe, explained: The Automobile After-market has suffered from the substantial erosion of the quality standards of many of our competitors who in a desperate spiral to maintain sales volumes and market share are cutting quality and quantities to meet the Clean Plus® pricing challenge. This has alienated customers and retailers alike.



About Falken Industries Ltd:

Falken Industries Ltd. is a leading American manufacturer of chemical and innovative wet wipe products with production facilities in France. Its core product group is the leading Clean Plus® brand of high performance products - www.cleanplus.com through which it ensures the development and commercialization of specialty cleaning and maintenance products for consumer and industrial applications.



Falken also pursues the development of its non-competing private label business which contributes materially to economies of scale in raw materials and research and development costs.



Clean Plus® Auto Care at all levels, consumer and professional, is a recognized success by both clients and competitors due to its unique market positioning, high quality, and price advantage. Clean Plus® also targets the important DIY (Do It Yourself) market segment through its well received and quickly expanding Handyman® line of products.



Distribution is ensured through Falken'ss unique Super Distribution concept. Super Distribution Agreements provide large and successful distributors with a contractual exclusivity for a given geographic area and market segment. In the absence of Super Distribution in a market, Falken will sell to Open or Export Distributors directly.



Currently, the Clean Plus® and related product lines are sold throughout Europe and in many areas of the world through Export. The Company is present in seven primary market segments, and its clients include, for example: the largest distribution networks in the automotive sector, major gasoline station chains, some of the most exclusive retail auto aftermarket chains in Europe with hundreds of stores in six European nations; and a distribution network covering most other market segments. The Company regularly sells products to government agencies and a large number of national and multinational firms.



The Clean Plus® line of products is divided into 3 segments, the consumer line, Clean Plus® Auto Care Pro, and the industrial line, each with product group and market segment categories.



Disclosure:

This press release includes statements that may constitute forward-looking statements, usually containing the words believe, estimate, project, expect or similar expressions. These statements are made, to the extent relevant, pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company'ss current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.






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