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Catch Announce Launch of Fatcow the New Online Directory and Information...

Catch, a specialist online division of Reed Business Information, today announced the launch of fatcow a new online directory (http://www.fatcow.com.au) for Australian businesses in the farming and agricultural industries. The site provides contact details, web links, and product information for more than 6,700 companies across 1,500 different product areas.

Fatcow is a new online source for Australian companies searching for products and services for the farming and agricultural industries, one of the largest sectors in Australia, said Simon Morton, New Product Launch Director at Catch. We feel we can really cater to this sector'ss specific needs and requirements.

Fatcow offers free listings with unlimited upload of product and service information to all Australian companies in the farming and agricultural sector, as well as an effective range of advertising solutions. The site delivers targeted website referrals and sales leads to its listed companies. Fatcow includes a wide array of products and services ranging from seeders and sheds to irrigation and electric fencing.

Customers use Fatcow to research products and companies, and make enquiries via a simple web form, Morton said. Fatcow is a key example of how our next generation model is delivering real results to our listing partners -- we'sve had more than 250,000 visitors since the soft launch of our new design in June this year alone.

About Fatcow and Catch

fatcow a free online directory for Australian businesses in the farming and agricultural industry (http://www.fatcow.com.au/about-us.aspx), provides a comprehensive central online source for the latest agricultural product and company updates, and provides a variety of advertising opportunities (http://www.fatcow.com.au/advertise.aspx).

Fatcow is owned by the global Reed Elsevier and managed by Catch, a specialist online division of Reed Business Information (RBI). Catch also manages a growing portfolio of business-to-business and business-to consumer websites, including global business directory Hotfrog; Ferret, Australia'ss most visited site in the Manufacturing and Industrial Category; Infolink, Australia'ss largest online architecture and construction products and services information resource and GoHospitality, the leading free online directory for Australian businesses in the hospitality industry.

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