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Land OLakes Introduces American Deli Cheese Product Made with 2Milk

Land O'sLakes (www.landolakes.com) now offers a delicious option to help support a healthy lifestyle by introducing an American deli cheese with 25% less fat than its regular American deli cheese -- LAND O LAKES's174; 2% Milk American Deli Cheese Product.

Company officials said they developed the product in response to the consumer trend toward healthier living. We strive to offer a product that has both great taste and is better for you, said Land O'sLakes Deli Brand Manager Erin Gislason. It'ss a delicate balance to manage, but LAND O LAKES's174; 2% American Deli Cheese Product (www.landolakes.com) really does deliver on both.

Consumers say they expect healthy products to be available in the Service Deli, yet they are not willing to sacrifice taste. According to the NPD Group, the consumption of healthy cheese is driving overall cheese consumption growth, and 2% Milk drives the majority of fluid milk consumption. That is why LAND O LAKES's174; 2% Milk American Deli Cheese Product is the perfect balance between taste and living a healthier lifestyle.

LAND O LAKES's174; 2% Milk American Deli Cheese Product can be found behind the deli counter in your local grocery store or deli. The package is distinguished by its broad blue band stretching across the width of the loaf and calling out the feature making it delicious -- 2% milk. Retailers receive the product in 5-lb. blocks, which deli operators can then slice fresh to order, similar to other cheese found in the service deli.

LAND O LAKES's174; 2% Milk American Deli Cheese Product is available in the Eastern United States, and is manufactured at the company'ss plant in Spencer, Wisconsin.

Land O'sLakes (www.landolakes.com) is the only service deli cheese manufacturer featuring an American cheese product made with 2% milk. This latest offering is part of a company effort to introduce innovation and healthy living to the deli category. In 2010, consumers can expect to find more first-of-their-kind cheeses, appealing to this consumer desire for healthy living under the LAND O LAKES brand.

Land O'sLakes also has introduced innovation in the dairy case through such products as LAND O LAKES's174; 1-Lb. Salted Butter in Half Sticks, LAND O LAKES's174; Butter with Olive Oil and the FlavorProtect's174; Wrapper, Land O'sLakes exclusive, specially-designed butter wrapper that seals in freshness and keeps out other flavors.

Land O'sLakes, Inc., a Minnesota-based food and agriculture company, is a leading supplier of quality dairy products. In 1921, Land O'sLakes began making butter from sweet -- not sour -- cream. Ever since that breakthrough, the company has been a leading producer of butter and other pure, wholesome dairy products that deliver simple goodness to consumers. Visit www.landolakes.com anytime for great recipes and meal ideas.

Jeanne Forbis

800.328.9680 ext. 2071

jkforbis (at) landolakes.com

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