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New Product from FLAVORx Makes Pills Tablets and Capsules Easierto...

Today, FLAVORx Inc., the global expert in prescription medication flavoring, announced the launch of its newest health care product, Pill Glide Swallowing Aid (http://www.pillglide.com). Taking what we'sve learned from our 14 years of experience in the pediatric prescription flavoring world, and recognizing the tremendous need for a product that will help people of all ages take their tablets and capsules, we'sre confident Pill Glide can improve the quality-of-life for so many people, said Stuart Amos, CEO 's38; President of FLAVORx Inc. (http://www.flavorx.com).

Pill Glide was developed by a pharmacist looking for a solution to help customers who'sd complained about trouble swallowing medications. It turns out this is a common problem for many individuals, including:

>    Parents struggling to transition their children from swallowing liquid medicine to tablets;

>    Healthy adults taking supplements with an unpleasant smell and bad taste;

>    Sufferers of pill anxiety, an unwillingness to take pills due to fear of choking;

>    Stroke victims, and their caregivers, looking for ways to deal with the difficulty of swallowing pills due to dysphagia (http://www.webmd.com/digestive-disorders/tc/difficulty-swallowing-dysphagia-overview);

>    Older adults, taking six to 10 medications daily, seeking a break from the hassle of swallowing so many pills; and the list goes on.

I have difficulty swallowing pills, says Linda Sharp, an early consumer of the product. Before Pill Glide, I would cut my pills into little pieces to help with getting them down. Pill Glide has allowed me to swallow quickly and easily. Linda'ss experience taking pills and tablets before using Pill Glide is not unique. In fact, polling data reveals that a full 40% of adults have had difficulty swallowing medications at some point in their lives. (Harris Interactive, 2004).

With Pill Glide, FLAVORx is tackling this serious issue head on. We are a medication compliance company, Amos said. Pill Glide further satisfies our mission of helping people lead happier, healthier lives through better adherence.

About Pill Glide

Pill Glide is a water-based liquid that is sprayed directly into the mouth. The spray coats the tongue and back of the mouth, helping pills, tablets and capsules easily slide down the throat. To help the wide range of people who struggle to swallow tablets and capsules, Pill Glide is offered in five FLAVORx flavors - from the child-friendly flavors grape and bubblegum to the more adult-pleasing flavors strawberry, orange, and peach. All flavor variations of Pill Glide are sugar-free (diabetic safe), hypoallergenic, and do not contain oils. Pill Glide is now available for purchase through Amazon.com (http://www.amazon.com/Pill-Glide-Swallowing-Aid-Flavor/dp/B002BDDT7A/ref=sr_1_1ie=UTF8's38;s=hpc's38;qid=1243821973's38;sr=8-1).

About FLAVORx Inc.

FLAVORx is a global health care company, based in the Baltimore / Washington D.C. area, that has been helping people take their medicine since 1994. The FLAVORx Pediatric Flavoring System is available in nearly all major retail pharmacies, including CVS, Walgreens, Walmart, Target and Rite Aid, to name a few - as well as many local independent pharmacies - nearly 40,000 locations (http://flavorx.com/locator/index.aspx) in all. Using FLAVORx'ss copyrighted flavoring recipes, pharmacists have safely flavored over 30 million prescription and over-the-counter medications for children, making it easier for them and their parents to deal with the stresses of being sick. Pill Glide expands FLAVORx'ss compliance-based offerings.

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