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Amiti Jewellery Collection by Links of London New for Spring 2008

For Spring 2008, Links of London Jewellers has launched a collection of rings for him and her, to be shared and enjoyed by friends, relatives and soul mates alike, because romantic love is not the only unforgettable connection.

There is the bond between school friends that have grown-up, a Father and Daughter, or a Mother and Son. Amiti rings are perfect for those occasions when words never say enough.

We believe that partnerships, friendships and family ties are there to be celebrated with a special gesture and something truly meaningful. For this we have two rings, we have Amiti.

Amiti is more than a casual connection or a passing phase. Amiti is a lasting exchange or rings worth sharing, wearing and showing off.

Amiti (French for "friendship") is a concept that we have developed to support our increasingly strong ring collection, strengthened by our new designs - Kinship and Connect. Kinship takes the shape of a solid band while Connect has a central gemstone feature.

Kinship and Connect are available in Sterling Silver and 18ct Yellow Gold with a host of exciting and unusual gemstones including rich rhodolites and tanzanites, sparkling diamonds, and confident citrines and balancing aquamarines.

Amiti rings can be stacked together or mixed with other rings from the Links family to create a varied array of modern jewellery effects.

Prices start from 130 up to 1,400, available to buy now from www.linksoflondon.com.

Background on Links of London

Links of London offer an eclectic mix of men's and women's jewellery (http://www.linksoflondon.com/online-shop/women) in sterling silver and 18 carat gold, with an enviable collection of charms (http://www.linksoflondon.com/online-shop/women/charms) and charm bracelets (http://www.linksoflondon.com/online-shop/women/bracelets) to choose from. They also offer a desirable mix of leather and silver items, for the home or the workplace, or for the perfect gift.

Links of London was founded in 1990 by Annoushka Ducas and her husband, John Ayton. The company resulted from a simple request for a pair of fish cufflinks - bizarre but true. Annoushka's mother commissioned her to design and manufacture a pair of sterling silver cufflinks (http://www.linksoflondon.com/online-shop/men/cufflinks), as a gift for her loyal restaurant clients.

Harvey Nichols, the exclusive London fashion store, loved the design and ordered a whole collection. Links of London was born and today has grown internationally with stores in the UK, Hong Kong, USA and Canada.

To view the new Amiti rings or any of the other beautiful jewellery collections just visit www.linksoflondon.com

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