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Couture with a Conscience New Fashion Line Supports Women Entrepreneurs...

Shabby Apple, a socially responsible women's apparel company, announces the launch of their new fall line of fashions with a conscience in partnership with Unitus (www.shabbyapple.com) will donate 5 percent of its proceeds to support Unitus's work of empowering women entrepreneurs in India, where the company sources many of its textiles. This innovative partnership provides women an opportunity to connect with and support women's empowerment across the world through their purchase of Shabby Apple products.

"We at Shabby Apple are honored to support the fight against global poverty through our partnership with Unitus," said Emily McCormick, co-founder of Shabby Apple. "We feel that in today's world, businesses can't exist simply to make profits. With more than 3 billion people living on less than two dollars per day, we all need to make a positive contribution. We chose to partner with Unitus because of their impressive track record in helping provide economic opportunity to more than 2 million women and their families worldwide, and because of their large presence in India, where we source our textiles. As entrepreneurs ourselves, we found Unitus to be the perfect partner to help empower other women entrepreneurs around the world."

Each Shabby Apple dress in the fall line will feature a unique hang tag that shares a story of strength and inspiration from the women in India who benefit from access to microcredit. Visitors to the Shabby Apple and Unitus websites can learn more about each featured entrepreneur and/or make a donation or purchase to support this effort. Every $100 donation provides at least 20 women with access to financial services and the chance to live a life without poverty.

"We're grateful to Shabby Apple for bringing more visibility and awareness around the pressing needs of global poverty and the promise of microfinance," said Diana Reid, Vice President of Unitus Donor & Investor Relations. "Simply by purchasing a dress online or at a trunk show, Shabby Apple customers will be helping to bring life-changing financial services to women in India and empower them to lift themselves out of poverty."

For many women in the developing world, life is a constant struggle against poverty and hardship. Limited economic opportunity can lead to a downward cycle of malnutrition, illiteracy and poor health -- a cycle that traps each new generation. Microfinance loans -- typically in amounts of $100 or less -- enable women entrepreneurs in developing countries to start or expand small businesses, such as weaving baskets, raising chickens, or running small retail shops and restaurants, and begin to break the cycle of poverty. Income from these businesses provides better food, housing, health care and education for entire families, and perhaps most importantly, hope for a better future.

About Shabby Apple

Shabby Apple LLC is a dress company that offers figure-flattering, moderately-priced designer dresses. Shabby Apple is a return to what dresses were always meant to be -- a one-piece outfit with no need to add anythingno tank tops, no cardigans, nothing. The company teaches women how to accessorize in different ways to make the same dress appropriate for different occasions. Shabby Apple launches three lines of dresses a year and is a women-owned and women-operated, socially responsible company. By partnering with Unitus, a leading nonprofit organization in the microfinance industry, Shabby Apple donates time and money to help alleviate global poverty for millions of women and their families. Visit Shabby Apple online at www.unitus.com or contact us at info @unitus.com.

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