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Roots Launches Interactive Window Display To Promote Carbon Offsetting...

iGotcha Media, providers of turn-key interactive digital signage solutions, today announced the launch of Toronto's first interactive window display at Roots 100 Bloor St. West, to support its new environmental initiatives. Established in 1973, Roots is Canada's leading athletic lifestyle brand.

Accessible 24/7 from the sidewalk, the Roots interactive window display redefines window shopping by enabling people to browse and shop regardless of business hours. The interactive window display is also a key component of the environmental initiatives that Roots is currently undertaking. In order to encourage Roots customers to join the "Roots Insider" email list, Roots is working with Zerofootprint to carbon offset each new subscription with a credit equal to driving a car a distance of 50 km. People not in Toronto are encouraged to participate in the initiative by watching a brief video at

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