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Shoe Carnival Wants to Help Their Customers Through Tough EconomicTimes

Beginning July 1 through July 4, with any purchase, Shoe Carnival (www.shoecarnival.com) customers will receive a BOGO When You Want 2 (SM) card. This card allows customers to buy one pair of shoes and then get a second pair of equal or lesser value for 's189; off anytime they want through January 19, 2010.

We know our customers continue to face tough economic times, so we wanted to offer this promotion again so that those that didn'st have the opportunity to participate in April can do so now, said Todd Beurman, Senior Vice President of Marketing for Shoe Carnival. With the BOGO When You Want 2 card, our customers can take advantage of this valuable deal, even when the promotion isn'st running in our stores.

Shoe Carnival first ran the BOGO When You Want 2 (SM) promotion in April and wanted to offer this deal again to coincide with their July 4th Sale Event. This event, running July 1 - July 4th, allows customers to get great deals on name brand footwear for the entire family plus get Buy 1, Get 2nd Pair 's189; off just in time for the 4th of July holiday.

About Shoe Carnival

Shoe Carnival is a chain of 313 footwear stores located in the Midwest, South and Southeast. Combining value pricing with an entertaining store format, Shoe Carnival is a leading retailer of name brand and private label footwear for the entire family. Headquartered in Evansville, Indiana, Shoe Carnival trades on the NASDAQ Stock Market LLC under the symbol SCVL. Visit www.shoecarnival.com for more information.

Media Contact:

Stacy Carr, Shoe Carnival, 812-867-4238

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