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Wall Street to Fashion Avenue Banker Turns Neckwear Designer



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New York, NY December 1, 2008 -- As a well connected, well dressed, successful Wall Street banker, Robert Valdes-Rodriguez traveled around the globe for more than 20 years making deals with some of the wealthiest, most influential CEOs in the world. Impeccable suits and ties made the man, and spoke volumes about status and importance in an extremely competitive environment. When one of his 'slucky's deal ties became worn and frayed, Valdes-Rodriguez fruitlessly searched for a replacement.



Researching the idea of making his own tie, turned into a passion for luxurious neckwear, with the ultimate result being a full collection and brand, simply known as RVR. I always cared about the elegance and quality of the ties I wore as a Wall Street banker. -- Robert Valdes-Rodriguez



The New York-based founder/designer of RVR Neckwear had the passion and the wherewithal to start his own line - his contacts over the years with Italian business owners and friendships with key apparel executives allowed him to put together the pieces that would form his fledgling enterprise. The results and reviews have been exemplary and exceptional. Valdes-Rodriguez acknowledges the long road he'ss taken to reach the starting line. It was daunting at first, not coming from the fashion industry. But, as I became more confident in my designs and my uncompromising approach toward craftsmanship, it got very exciting. This has been an exhilarating experience - not only does our neckwear meet my highest expectations, but I see tremendous opportunities ahead in this market.



In a space traditionally dominated by European labels, RVR strives to win over the globe'ss best dressed and most discerning men with look, quality and service. Due to his years of working Wall Street deals internationally, Valdes-Rodriguez is also targeting customers around the globe. My international business experience has convinced me of the growth opportunities and demand for style and quality from developed and emerging economies of Europe, Asia and, especially the Middle East. While most U.S. companies concentrate on domestic distribution, I am also comfortable dealing with international cultures and businesses.



As one of the few luxury hand-crafted ties in the market, RVR combines rich colors, elegance and classic fashion to create neckwear that is powerful yet sublime. RVR ties retail for about $185.00 at fine menswear stores around the country. You can also purchase RVR ties direct at www.rvrneckwear.com.



About RVR Neckwear


RVR Neckwear is a men'ss luxury neckwear company located in Manhattan, New York. RVR ties are woven and hand-tailored in Italy. They are sold through menswear retailers and direct at www.rvrneckwear.com. All RVR designs are property of RVR Neckwear and/or its licensors.






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