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Yes SuperBaby Launches Innovative Nursing Top to Support World Breastfeeding...



Baby stimulation products supplier Yes! SuperBaby Ltd will celebrate the World Breastfeeding Week 2007 by launching a new nursing top which allows mothers to breastfeed in public in a discreet and comfortable way while at the same time stimulating baby's senses of vision and touch.



"120 countries celebrate the World Breastfeeding Week from 1-7 August 2007 to raise awareness and support for breastfeeding," said Susanne Chishti, Managing Director of Yes! SuperBaby, "and Yes! SuperBaby has launched a unique breastfeeding top in sizes small, medium and large to help mothers make breastfeeding more comfortable and private." Exclusive breastfeeding for the first six months of children's lives reduces the risk of developing several childhood illnesses including allergies and SIDS as breast milk is rich in antibodies.



The World Alliance for Breastfeeding Action (WABA) developed the World Breastfeeding Week to protect and promote breastfeeding on a global level. This year's theme, Breastfeeding: The 1st hour - Early initiation and exclusive breastfeeding for six months can save more than ONE million babies, emphasises the importance of initiating breastfeeding within the first hour of birth.



Yes! SuperBaby's new Nursing Top in the colours purple and pink has a private opening to allow for discreet and comfortable breastfeeding without either showing the mother's tummy or breast. The soft cotton of the top, textured straps and attachment rings promote tactile and visual stimulation for the child. Stimulation during feeding times (http://www.yessuperbaby.com/brain-development.html) that their neural processing is enhanced as a result. As well, a baby fixates more readily on curved rather than straight lines and prefers stripes over single shaded areas.



Yes! Superbaby's founder and mother of two, Susanne Chishti, invented the concept of "functional" clothes and accessories to stimulate infants' development (http://www.yessuperbaby.com) or email (www.yessuperbaby.com



YES! SUPERBABY is a trademark of Yes! SuperBaby Ltd.


and Design Right 2006-2007. All rights reserved.


UK Patent Application Number 0702667.7






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