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ATT Uverse TV to Include The Sportsman Channel

8212; AT&T Inc. (NYSE: T) and The Sportsman Channel (TSC) today announced a distribution agreement to deliver The Sportsman Channel's8217;s hunting and fishing programming as part of the AT&T U-verseSM TV channel lineup.



's8220;AT&T U-verse TV is committed to offering the very best in entertainment and sports to our customers, said Dan York, head of programming of AT&T Operations, Inc. 's8220;We's8217;re proud to offer outdoor enthusiasts quality programming from The Sportsman Channel.'s8220;



's8220;We's8217;re glad to bring our exclusive hunting and fishing programming to AT&T U-verse customers,'s8221; said C. Michael Cooley, president and CEO of The Sportsman Channel. 's8221;We are excited to make The Sportsman Channel part of the AT&T U-verse experience and to reach more outdoor viewers.'s8221;



AT&T U-verse TV is delivered by Project Lightspeed, the company's8217;s initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.



Financial and other terms of the agreement were not disclosed.



Find More Information Online:



Podcasts:

AT&T's8217;s delivers content in new ways 's8211; Kieran Nolan, AT&T VP 's8211; consumer marketing for broadband and U-verse



Media Kits:

U-verse 's8211; AT&T plans to bring IP-based services, including video, to millions of customers.

Delivering the Digital Lifestyle 's8211; Anywhere, anytime, on three screens: the TV, the PC and wireless phone.



Web Links:

AT&T U-verse Web Site

The Sportsman Channel Web Site

FTTX Wikipedia Entry

IPTV Wikipedia Entry





For more information contact:

Destiny Belknap

Office: (214) 665-1314

E-mail: dbelknap@attnews.us



Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss.



About AT&T

AT&T Inc. is one of the world'ss largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at www.att.com.



About The Sportsman Channel

Launched in 2003, TSC is presently available in over 13 million broadcast and cable households on a full and part-time basis and is the only channel that can claim 100 percent hunting and fishing programming. The network has developed blocks of genre-specific shows, like 's8220;Friday Night Fish Fry's8221; and 's8220;Monday Night Bow and Blackpowder's8221; for sporting enthusiasts. In April, TSC garnered support from media investing group, InterMedia Partners VII, L.P. To get a program listing and to subscribe to their free publication, The Sportsman Magazine, visit www.thesportsmanchannel.com. The Sportsman Channel: All Hunting. All Fishing. All The Time.



© 2006 AT&T Knowledge Ventures. All rights reserved. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.



For more information and detailed disclaimer information, please review this announcement in the AT&T newsroom at www.att.com/newsroom.

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