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Faketown Launches Immersive MultiUser Online Music Experience



It'ss of no surprise that the Internet has changed the landscape of music. For better or worse, new media has had an inescapable and sometimes highly influential impact in record sales, and has catapulted an artists's potential to become an overnight success from a dream to reality. Thus far, artists like Lady Sovereign, We Are Scientists, and Tapes 'sN Tapes have all been brought to the forefront with savvy online promotional efforts that had them all over blogs, MySpace, and well-regarded online music sites like Pitchfork Media, Stereogum, and mass-entertainment sites like AOL Music. Now, with Faketown, artists, fans, and writers have a new, immersive way to interact in real-time.



Beyond listening to an MP3 or watching a video, reading a review or some snarky commentary in a weblog post, Faketown users are able to take such standard experiences a step further. Faketown features a web-based platform that allows users to interact with multiple users in real-time -- all at no cost to the user.



Though the term virtual world might be construed as a nerdy, gamer activity, being able to use an online portal for interaction is hardly far from common in the gen-X/Y lifestyle. Besides, Nerds are the new Hipsters, as the shirt from Urban Outfitters says, right Along a similar vein, Faketown takes a tongue-in-cheek approach into the online universe, and is helping to cultivate the burgeoning artist population. Artists such as Lake Trout (RX/Palm), Stars Of Track And Field (Wind-Up), and Oasis (Columbia) have already Designed Their Own Identity in Faketown, enabling fans to meet up in real time, chat via their avatars (Fake I.D.s), discuss music and videos, and further immerse themselves in the band'ss experience that has, until now, been difficult to translate in an online platform.



Internationally known UK act Oasis is the first band to have a fully branded environment within the site, where users can see the band, represented as avatars, perform their new single Acquiesce and watch exclusive video content (http://www.faketown.com/oasis).



Young tastemakers, this is your time to attach yourselves onto something as innovative and fresh as the newest Klaxons MP3. The Aquarium Drunkard already has.



http://www.faketown.com



For more information: Leslie Madill, 213.308.3803






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