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ICE.com Launches HollywoodJewels.com

ICE.com (http://www.ice.com), one of the largest and most respected online jewelers, is giving everyone a chance to look like their favorite movie star by launching HollywoodJewels.com which features exclusive new lines of the trendiest jewelry pieces designed for and donned by A-list celebrities on the silver screen. The new line is featured at HollywoodJewels.com (http://www.ice.com/customer/hollywood_jewels/fools_gold_jewelry.jsp)where consumers can browse and buy the jewelry seen in and inspired by the movies. They can also enjoy still shots from the featured film showcasing the coveted looks, the movie trailers, interviews, behind-the-scenes sneak peeks and the opportunity to enter a sweepstakes and win a variety of prizes worn by the stars themselves.

HollywoodJewels.com features a spectacular collection of jewelry inspired by the new Warner Bros. motion picture Fool's Gold starring Kate Hudson. The film opens in theatres February 8, 2008. The Golden Treasure Collection is exclusively available through ICE.com (http://www.ice.com/customer/hollywood_jewels/fools_gold_jewelry.jsp). It reflects the modern, trend-setting styles of the main characters in the film and is consistent with ICE.com's mission to provide customers with the most current jewelry styles.

"Satisfying our customer is our number one priority and we are continuously striving to present her with the best assortment that meets her latest desires, one of which is celebrity inspired fashion." says Pinny Gniwisch Founder & EVP Marketing of ICE.com "Our foray into this sector of the market started with the creation of a blog called Sparklelikethestars.com." Building upon the success of this blog, HollywoodJewels.com goes the extra mile to address this segment of women by catering directly to them.

HollywoodJewels.com (http://www.ice.com/customer/hollywood_jewels/fools_gold_jewelry.jsp) links to and from the ICE.com website, and features jewelry seen in the movies before the films hit theatres. This lead time gives style savvy women a leg up on the latest fashions. Upcoming collections include jewelry seen in and inspired by Sisterhood of the Traveling Pants 2 starring America Ferreira, Blake Lively, Amber Tamblin and Alexis Bledel hitting theatres in August 2008.

About ICE.com

ICE.com is widely regarded as a trendsetter and tastemaker in online jewelry, featuring a large selection of high-quality, stylish designs. The company serves hundreds of thousands of online shoppers looking for the latest styles, great value, unmatched security, and individualized customer service. Since acquiring Diamond.com (http://www.diamond.com), a leading provider of diamond rings and jewelry, ICE.com has become one of the largest online retailers of affordable luxury goods.

For further information please contact Keren Blankrot at 866-393-9788 Ext: 195 or email: kblankrot @ ice.com. Website: http://www.ice.com

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