IndustryNext Announces the Release of Expresir a Tool for Enhancing...

IndustryNext LLC, a leading technology and design firm, today announced the release of Expresir, a tool for enhancing online video content. It allows users to add captions, subtitles, and other effects to video content, personalizing and enhancing the original message.

Expresir can be easily customized based on an organization's needs and integrated into its web properties, offering users a more interactive and expressive experience while building site loyalty.

It has been engineered to include the following capabilities:

* Precision seeking - Locate specific frames without being restricted by the location of Flash Video keyframes, enabling exact placement of captions and other effects.

* Preset animations - Add a built-in animation to fade, move, rotate, and/or scale an effect in the video.

* Custom animations - Create a custom animation that modifies any attribute of any effect.

* Embedded links - Add a link to an effect, making the viewing experience interactive.

* Webcam images - Incorporate a webcam image in a single click.

Using Expresir, the casual video user can add subtitles, commentary, and promotions to content quickly and efficiently. It adds a new dimension to "viral" video, letting users make video content their own before sharing it.

"As video becomes ubiquitous on the web, Expresir affords users the opportunity to interact with video content and then share their thoughts with friends," said John Cooper, Director of Product Development at IndustryNext. "The advent of the web made it possible for users to add commentary to previously published 'still' content. Expresir extends this paradigm, allowing users to personalize, enhance, and share video content."

Expresir is one of several IndustryNext products that collectively enable enterprises and consumers to better find, control, enhance, distribute, organize, and consume content.

Visit www.expresir.com and www.industrynext.com to learn more.

About IndustryNext

IndustryNext is a leading technology and design firm delivering innovative products and services to clients and consumers. Additional information about the company is available at www.industrynext.com.

For more information, contact:

Michael Hoydich

Managing Partner, IndustryNext

mhoydich @ industrynext.com

212.542.8886

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