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Performance Lifestyle Channel United States Golf Fitness Association...



Performance Lifestyle Channel (PLCTV), United States Golf Fitness Association (USGFA), Professional Golf Fitness Association (PGFA), Fluid Strength and Larry Castro along with its partner Precor the leading fitness company in the industry announce they have officially moved to their new headquarters to Irving Texas at the Silverado Ranch . The New Headquarters will start airing the active lifestyle programming to over 60 million homes initially and they are launching PLCTV & ODWTV Network VOD, and Live Pay Per View internet broadcasting events worldwide. The PLC programming will promote a celebration of life and the city of Irving, Texas as the #1 Performance Lifestyle City in the country.



PLC and TNT media has spent the last year developing strategic partnerships that will allow them to move forward with a solid infrastructure that provides a strong foothold for the convergence of the internet and TV that empowers our viewers digital lifestyles from Prime Time to Your Time.



We have been working on this multi million dollar partnerships for over a year and it is now a reality. We agreed to move PLC and the USGFA Headquarters to the Silverado Ranch. We were convinced that this arrangement will provide an incredible impact for our members and viewers, inspiring them to live there dreams, to enjoy the Journey and to live with Passion, said Larry Castro.



PLC and their partners including the United States Golf Fitness Association - Professional Golf Fitness Association is now operating out of their Irving Texas Facility a Silverado Ranch. The entire building is equipped with state-of-the-art equipment. The 75,000 sq ft facility includes staging facilities and an area for our Mixed Martial arts upcoming broadcast events with strategic partner Kenny Barry, Sin-R-G energy drinks and NAMI Sportswear. In addition, we have a high tech control center for IPTV delivery, an advanced call center, multiple production rooms, animation /editing suites, conference rooms, multiple board rooms, meeting room'ss think tanks, education and training rooms. Mr. Castro will host two shows from the new facility and will use our USGFA/PGFA fitness center as staging area for programming, training and instructional DVDs for the Fluid Strength Performance Lifestyle Systems.



PLCTV will offer consumers unprecedented access to the world'ss leading Performance Lifestyle Systems programming 24 hours a day, seven days a week. Developed by Larry Castro, with TNT Media and Executive Producer Eddie Vakser. PLCTV is now available to satellite and cable channels and through the ODWTV Network and iZZ Media IPTV customers worldwide, said Eddie Vakser.



We have committed to the The Crossroads of Dallas-Fort Worth, the City of Irving, Texas several key activities which include The Performance Lifestyle Annual Convention, USGFA/PGFA Headquarters, Core Impact Golf Performance and our Fluid Strength Performance Lifestyle Systems with the Future Athletes Program for our Children. The City of Irving will receive worldwide recognition for their commitment to a Performance Lifestyle that will be the barometer for city'ss around the world. This is a perfect match and we systematically assembled the elements necessary for success here in Irving Texas -- an experienced team, the right investors, a highly differentiated innovative product that provides PLC team of partners including the city of Irving as the leaders in this new lifestyle change, said Larry Castro, CEO.



PLC will be the leading integrated content company devoted to enriching lives and focused on making a real impact for individuals, families, and children by providing a proactive Performance Lifestyle System. The partnership represents the next generation of television networks for time-shifted, and on-demand viewing with the iZZ Box, said Larry Castro. Performance Lifestyle content is ideally suited for video on demand, and the multi-billion dollar Lifestyle market.



About Performance Lifestyle Channel Corporation

PLC Founded in December 2005 -The Company'ss content networks, partnerships and investments include , ODWTV Network, iZZ Media, Infowebmercial.com Infoweblocal, Sinrgtv, Any Town Throw down, Fluid Strength, Performance Lifestyle Systems with Larry Castro, PLC Martial Arts entertainment, Core Impact Performance & Golf with Larry Castro and partnered with the United States Golf Fitness Association/ Professional Golf Fitness Association, Freeomics Lifestyle Show.



PLC IPTV broadcasts positive lifestyle news, sports, Live Pay Per View, VOD and Performance lifestyle entertainment content on a real-time basis from all corners of the globe. PLC and ODWTV network has subscribers from over 100 countries who view channels with the iZZ Box and PLCTV, ODWTV Network online network via high-speed Internet connections on their home computers, laptops, Internet-enabled televisions and mobile phones.



PLCTV finalized several Multi- million dollar partnerships to capitalize on the emerging media formats, such as wireless and online video, which represents a significant shift from the traditional television programming and advertising model. Rather than 30-60 second ads, sponsor-branded messages are completely integrated into the content of the network and include: product placement, branded graphic overlays and educational video segments developed in conjunction with sponsors.



About Larry Castro /USGFA & PGFA

USGFA (www.usgfa.com) was founded by Larry Castro, professional golfer instructor, player and PGFA Master Instructor. USGFA programs span the globe providing cutting-edge insights. The PGFA (www.pgfa.com) has instructors working on many of the PGA tours and they have certified many of the top trainers through out the country. The USGFA is recognized as the governing board for the golf fitness industry. Mr. Castro is the author of the revolutionary concept of Fluid Strength's8482; www.Fluidstrength.comand Core Impact Golf's8482; and Performance Lifestyle System. Mr. Castro has designed, developed and managed some of the premier facilities globally. He is also the Chairman of PLC and ODWTV Network.



Larry Castro has worked with many of the top athletes, corporations and leaders around the world. Larry Castro has been on NBC, CBS and ABC and highlighted in magazines around the world. He is a sought after business consultant, motivational speaker, Golf & Fitness Coach, Sports Performance and Performance Lifestyle's8482; Coach. He has been a Keynote Speaker for the PGA of America over the past 5 years.






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