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Romar Studios Inc Creating HighEnd NASCAR Fashions that Entices Female...

Known for their innovative creations that speak to the hearts and minds of a wide variety of female, ethnic, and socio-economic groups, Romar Studios, Inc plans to take the NASCAR brand up a notch by designing and producing a wide array of NASCAR apparel and specialty promotional items that will be available at RomarMotorSports. As a leading apparel, marketing, and advertising company, Romar Studios, Inc (RSI) creates and produces unique, high-quality apparel and non-apparel merchandise for consumer and corporate audiences. Enjoying their second year as a NASCAR promotional licensee, Romar Studios, Inc has the unique ability to create 's8220;cross-over's8221; designs supported by a strategic multi-cultural marketing, advertising, and promotional campaign. By creating high-end apparel and non-apparel designs that combine the look and feel of urban America and racing culture, Romar Studios, Inc is developing NASCAR merchandise that transcends cultural and ethnic boundaries. Romar Studios, Inc combines their extensive corporate experience and market research knowledge into their signature marketing, advertising, and promotional campaign that is able to strategically target female and multi-ethnic audiences. Through their unique fashion and merchandise sensibilities, Romar Studios, Inc, a minority owned company, is able to enrich the NASCAR brand by RSI's8217;s ability to extend the NASCAR appeal to multi-cultural and multi-interest groups.



Moreover, Romar Studios, Inc adds to their strength as a NASCAR promotional license by creating and developing RomarMotorSports (RMS), a premiere motor sports web site that is sure to thrill, entice, and intrigue motors sports fans and enthusiasts. RomarMotorSports intends to offer NASCAR, NASCAR Sponsors/Partners, and their employees NASCAR apparel and promotional items that will be desired and remembered by NASCAR fans. From leather jackets to leather embellished jeans, adults to kids, and gadgets to accessories, RomarMotorSports is positioning itself to be the single destination for NASCAR affiliated individuals to find the hottest NASCAR products. The site will also provide an E-Store for consumers to purchase unique, designer clothing and accessories at very competitive prices. Fans will be attracted by the sleek design of RomarMotorSports. The site will feature sounds and images of various racing footage that will have racing fans and supporters asking for more. Featuring elements that will ignite the motor sport fan's8217;s love of racing, along with a look and feel that communicates to female and diverse cultures, RomarMotorSports will become the premiere site that offers an array of products, information, and entertainment for multi-cultural communities.



NASCAR, along with NASCAR Sponsors and Partners, understands the profitability of product integration into female and multi-ethnic communities. Racing is the fastest growing sport in America, and capturing the interest of the untapped market through a strategic synergy of product and marketing by Romar Studios, Inc can prove to be a profitable endeavor for NASCAR and NASCAR Sponsor/Partners. Companies such as Nextel Communications, DirecTV, Toyota, Anheuser-Bush, The Home Depot, Ford Motor Company, Goodyear, Waste Management, Sunoco, America Online, Best Western, Budweiser, Levi Strauss, UPS, Lawry's8217;s, Nabisco, Enterprise Rent-A-Car, and Minute Maid are Romar Studios, Inc's8217;s main focus in becoming a primary vendor and partner of products and services.With Romar Studios, Inc's8217;s ability to create designs that transcend and communicate to diverse groups and NASCAR fans, the potential to create a whole new market for NASCAR is astronomical. Creating diversity through savvy product and marketing can enrich NASCAR's8217;s fan base and profits.



Mainstreaming Through Diversity®, a marketing philosophy that strategically targets female and multi-ethnic demographics as a means to enrich their clients's8217; and partners's8217; market share, can create the buzz that will bring NASCAR's8217;s and their Sponsors's8217; and Partners's8217; diversity efforts to the attention of non-profit and grass-roots organizations. RSI's8217;s deep and productive affiliations with groups such as Rainbow Push Coalition, NAACP, National Black Caucus of State Legislators, and National Minority Supplier Development Council offers fruitful, meaningful partnerships that reinforce the spirit of inclusion in every facet of life. The highly creative team that comprises RSI understands that diversity exists everywhere. Their unique talent in this arena delves into the knowledge that being able to bring co-branded products into female and urban communities is a good way to increase awareness and sales for organizations such as NASCAR.



As a unique vertically-integrated multi-solution company that offers a comprehensive list of services and products, Romar Studios, Inc is dedicated to bringing the best its company and its team has to offer to NASCAR and NASCAR Sponsors and Partners. Romar's8217;s sophisticated and experienced team of solution-driven professionals possesses over 50 years of combined experience in bringing the right solution to their clients and partners. As a multi-dimensional thinking organization, RSI focuses on fortifying companies with engaging product that is supported by strategic marketing, advertising, promotional and sales ideas to stimulate interest and generate sales. Moreover, Romar Studios, Inc believes in fostering the spirit of diversity in every facet of American life. Their philosophy of Mainstreaming Through Diversity® encompasses the idea that bridging individuals and ideas together through commerce and social awareness is conducive to creating a positive social and economic atmosphere that will promote the spirit of celebrating differences.



For more information about products and services offered by Romar Studios, Inc log on to www.romarstudiosinc.com



Contact:

Cori Amoroso

Communications Manager

Romar Studios, Inc.

837 Traction Ave, Suite 406

Los Angeles, CA 90013

Tel: (213) 621-4409

Fax: (213) 621-0232

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