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SNAP Partners with NFPA to Bring The UhOhsTo Life A Breakthrough in...

Scott Nash Productions (SNAP!) (http://www.scottnash.com), a comprehensive children's media company in Maine, has partnered with the National Fire Protection Association (NFPA) (http://www.nfpa4kids.org) to create and produce The Uh-Ohs (http://www.nfpa4kids.org/), an educational program including online video games that teach children about accident prevention.

Under the banner of "Cute. Curious. Careless," the Uh-Ohs are block-shaped characters that constantly get themselves into trouble by ignoring good safety practices.

"Traditionally, safety has been taught by telling kids 'don't do this' and 'don't do that,'" says Scott Nash (http://www.scottnash.com/people.php), Chairman of SNAP. "With The Uh-Ohs, we use a radically different approach. We use these cartoon characters to show the consequences of accidents and demonstrate how they can be prevented."

A short introductory animation of The Uh-Ohs is online at the NFPA website (www.nfpa4kids.org or www.theuhohs.org). But the world of The Uh-Ohs extends far beyond watching. The Uh-Ohs is about doing.

"Today's kids are less interested in watching animation," says Nash. "Interactivity has become a necessary ingredient in kids media." Kids go online to play with the Uh-Ohs in a series of challenging yet educational games. Each game teaches children important lessons about fire safety, accident prevention and safe recreational habits.

Going beyond the online world, The Uh-Ohs is also a collection of 30 brightly-colored toy figures (http://www.nfpa4kids.org/purchase.htm). The toys are marked with a secret code that allows kids to access the online games. "The toys complete the experience," says Scott. "They make a tangible connection to the website and the online gaming and help to reinforce the message. The safety lessons continue from the online world into the real world."

The purchase of the toys funds the games, taking the financial burden of safety education out of the non-profit sector and away from government grants, letting the marketplace support the program. The toys can be purchased in bulk by fire and safety programs and by civic youth groups and given away to children to get them started on the crucial lessons of the Uh-Ohs.

The Uh-Ohs program is already in full swing. This year the NFPA is distributing 250,000 Uh-Ohs toys, 120,000 Uh-Ohs activity books, 480,000 Sparky the Fire Dog books featuring the Uh-Ohs, and 150,000 coloring books. In addition, 2.8 million fire prevention brochures are going to schools where kids will learn about the Uh-Ohs.

Scott Nash, Chairman is a leading visionary in children's media. As the founding partner of COREY McPHERSON NASH and BIG BLUE DOT (http://www.bigblue.com/homepage.shtml), Scott developed expertise in the branding and creative development of kid's products and programming for the entertainment, specialty toy and children's book markets. He is responsible for the creation of the graphic identity of Nickelodeon, Comedy Central and Cartoon Network among other high-profile projects. Scott has illustrated and written more than 40 children's books, including Saturday Night at the Dinosaur Stomp and the popular Flat Stanley series.

Scott Nash Productions (SNAP!) is a groundbreaking children's media company located in Portland, Maine, and is actively seeking funding from a variety of private and institutional sources.

NFPA has been a worldwide leader in providing fire, electrical, building, and life safety to the public since 1896. The mission of the international nonprofit organization is to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education.

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