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Worlds Largest Nightlife Site lalatecom Just Got Bigger



The world's largest nightlife site is getting even bigger. lalate.com today celebrated the beginning of its fourth year by announcing a series of new projects that will expand the entertainment company into retail, news services, and ticketing operations. More young Americans already turn to lalate (www.lalate.com) than any other source for information on vip nightlife in the United States, and this fall, lalate expands its reach into America's malls, financial news services, and dating segments.



lalate's expansion plans



1. Expansion into retail operations: entry into America's malls



lalate.com announced today it just a few months away from opening its first retail store in a retail Los Angeles mall where users can purchase lalate's services. This will mark the first time for the nightlife industry that any company has brought its sales to a retail consumer level.



2. Expansion into news wire services; the business of nightlife



lalate.com also announced today yet another first for the industry - this fall syndicating news wire services about the business of nightlife online for the investment community. More clubgoers nationwide already turn to lalate to read its weekly newsletter of events coast to coast. But this fall, lalate will begin syndicating the industry's first news wire reports on the economies of nightlife. Research reports will focus on publicly traded companies engaged in nightlife operations domestically and will cater to readers in the finance and investment industries.



3. Expansion into online ticketing; for destinations at night.



Previously unveiled, lalate.com will deploy this fall its online ticketing company. lalate will drive the ticketing site by undercutting all transaction costs of competitors in the industry and providing free posting for venues, promoters, restaurants, concert arenas, and similar.



4. Expansion into new markets; plus further dominance in existing markets.



In 2005, lalate merged all companies (miamilate.com vegaslate.com etc.) under the lalate brandname. Currently, lalate serves Florida, New York, New Jersey, Nevada, and California. lalate has already further strengthened its hold in these markets, now recently carrying B.E.D and Mansion in Miami and Crobar and Spider Room/Avalon in New York. By next year, lalate will expand into new markets.



With a strong base in these markets through subscription services, lalate this summer expanded into a) event promotion and b) vip hosting.



a) Event Promotions.



From June to August, lalate expanded into event promotion, hosting a series of sold out events throughout Southern California. In August, lalate became the first company ever to host the same party simultaneously in different cities, presenting "citta" ("city" in italian) to clubgoers in Los Angeles and Las Vegas simultaneously every week. lalate will periodically return to event promotion in multiple markets.



b) Vip Hosting.



Starting last summer, lalate offered viphosting in Vegas getting clubgoers into virtually every major venue in Vegas every night of the week.



This biggest feather in lalate's cap this fall will be Tao in Las Vegas. Starting this September, lalate.com will be providing unmatched vip hosting to what it predicts will be Vegas' #1 venue this fall: the multimillion mega nightclub, Tao at the Venetian hotel. Tao is the new $22 million venue opening its doors September 22 to press, September 23 to a celebrity gala of the recording industry's biggest names, and to the public thereafter. Tao features a 3,000 square foot ultralounge and a 10,000 square foot nightclub. It also boasts a 400 seat restaurant and eight private sky boxes with mini bars. Tao will open with the Janet Jackson gala this September.



5. Expansion in management



lalate.com announced plans to expand management to coincide with its new projects. lalate currently has the nation's biggest following of vip clubgoers, largest event listing, and only access to exclusive celebrity events coast to coast.



Based upon inferior competitors' sales over the last twelve months, lalate currently values assets under ownership at over $8 MM. Achieving all expansive efforts since '03 without need of venture financing, lalate could expand close to three fold over the next thirty-six months.



6. Expansion in online experience; addition of message board community



lalate.com believes that, while the nightlife experience occurs after dusk, the business of nightlife continues throughout the day. In doing so, lalate wants its enormous database to make lalate.com its home daytime, as much as nighttime. To achieve that aim, in addition to its wire service, this fall lalate will be launching an online message board community, focusing on nightlife, dating, love, and similar for clubgoers.



a look back at the first three years of lalate.com



lalate.com is America's most successful company for nightlife. Both its history and its continued success are attributable to its paramount attention to the upscale clubgoer and its unmatched personal attention to every clubgoer, coast to coast. lalate has redefined the very way latenight technologically operates in America. It has captured the collective spirit of the upscale clubgoer providing them the industry's most updated and accurate information, exclusive access to leading events, and personalized customer service.



In 2002, the parent company to lalate.com the Television Internet Broadcasting Network, launched a website called "LALate.com" to promote its upcoming series "Sitcom, a sitcom". lalate.com was used as a mere marketing vehicle for the series that carried a subplot about nightlife.



The series eventually went on to break all records of its time. But the great surprise was that lalate.com became an overnight massive hit too. In its first week alone, lalate.com email servers were crashing because too many Los Angeles clubgoers were emailing about lalate listed A+ celebrity events.



Over the coming weeks, the studio was unsure what to do with lalate.com. With a marketing vehicle that had turned into an overnight craze for Los Angeles clubgoers, the studio turned to its clubgoers and asked them to render a decision about the fate of this, then, marketing campaign. The decision was overwhelming.



In 2003, lalate.com was formally launched. Overnight, lalate changed the face of the nightlife industry by using proprietary technical operations to streamline nightlife guestlist systems throughout Southern California while maintaining clubgoer privacy. Soon, lalate.com grew to have the largest following of clubgoers in the western United States, adding more VIP parties per week.



Immediate press of lalate.com spread. The company was covered in the Los Angeles Times and media outlets online coast to coast. Based upon that response, lalate.com was approached to move into new markets, which by 2005 included New York (nylate.com), Miami and South Beach (miamiliate.com), Las Vegas (vegaslate.com), and also demographic markets for Teens nationally (teenlate.com) and dating (LoveLate.com).



Clubgoers began to nickname the national craze for this exclusive service as "la Late", the site for the upscale clubgoer. The name stuck, and hence started a new phase in the life of lalate.com in 2005.



In 2005, lalate.com formally merged all operations and websites into one website carrying the nickname "lalate.com" to offer the same service now in a way never before seen in the nightlife industry. In spring, 2005, the new lalate.com launched a national service coast to coast, accessible in upscale venues in major cities across the nation.



Today, lalate.com is expanding into more cities, nationally and internationally, and diversifying operations across multiple platforms online and offline, including having added 24/7 cellular texting support with its "L2 service". lalate's offers the highest quality of content available for syndication and the finest caliber of data for online marketing campaigns. Despite its growth, lalate.com is proud that still remains today, as it did when it first launched, a site by clubgoers for clubgoers. "We aren't run by former clubgoers who work in a skyrise bragging about how much they know about yesterday's news to their venture capitalists. We are on the dancefloor today, experiencing the hottest parties of the moment, shoulder to shoulder with our clubgoers."



lalate has offices in two states, operations coast to coast, and the fastest growing following of upscale young adults in the United States.



(c) 2005 lalate.com






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