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TAOW Spearheads Immersive Media 360 Degree Video Technologys First...

TAOW Productions LLC is pleased to announce the first ever use of immersive 360 degree video in a global marketing campaign. The Portland, Oregon-based marketing agency, along with adidas and Immersive Media Corp. developed the innovative video footage as a component of adidas' fall 2007 Basketball Is A Brotherhood campaign as featured at www.adidasbasketball.com. Using the technology and production services of Immersive Media, the specially created videos allow visitors to move within the streaming content and look in every direction, providing a unique viewer experience.

TAOW was engaged by Immersive Media Corp. to help the company promote its advanced immersive 360 degree video technology and services for use within the marketing industry. Under the agreement, TAOW provides creative services to market the breakthrough technology as well as identify, develop and demonstrate new applications that use the technology to expand the boundaries of experiential and digital marketing. adidas is the first to use the technology for such purposes.

"We believe that creating experiences is essential today to building authentic relationships between brands and consumers," said TAOW's founder, B. Scott Taylor. "Immersive Media's 360 degree video technology and im360 Studios' services open the door to a whole range of new possibilities as it relates to online story telling and experiential marketing."

"The work we are all doing together on this campaign is groundbreaking," said Chris Murphy, e-Marketing manager at adidas."As we explore the various digital, mobile and retail possibilities of the immersive 360 degree technology, it seems clear that we are setting a new standard in experiential marketing."

"We are excited to be working with industry leaders like adidas and TAOW in taking experiential marketing to a new level," said Myles M. McGovern, president and CEO of Immersive Media Corp. "The use of our immersive 360 degree video technology and im360 Studios services in this global campaign demonstrates the enormous value that the technology brings to advertisers, brands, and entertainment publishers."

About TAOW Productions

TAOW is a modern marketing agency with global reach that leads the world's most recognized brands into a new era of experiential marketing. Setting a new standard for brand consumer relationships, TAOW has ultimately proven to be the agency of choice. With state of the art technology and the ability to creatively leverage a vast array of resources and clients, TAOW delivers a unique approach to each project every time. Some notable clients include Red Bull Energy Drink, Diesel Jeans & 55DSL, Nike, Diamondback, Pernod Ricard and Sameunderneath. For more information about TAOW, visit www.taowproductions.com or call (503) 228-1134.

About Immersive Media Corp.

IMC is the leading provider of full motion, high-resolution, interactive spherical video technology and production services. Using eleven video streams arranged according to geodesic geometry, Immersive video captures an almost complete spherical image; a high-resolution 360 degree view of surroundings that is seamlessly stitched together. IMC's immersive movies can integrate GPS coordinates and other metadata producing our GeoImmersive video. IMC's open platform design easily interfaces with industry standard applications and databases providing viewers with greater visual detail for timely, fact-based decision-making, and for the distribution of interactive streaming spherical video.

IMC's offerings include hardware, software, production and multi-platform distribution services, and immersive imagery licensing. Applications include: urban planning, oil and gas resource management, emergency response and first responder operations, and cross platform advertising and entertainment media. IMC is a publicly traded company that is listed under the symbol "IMC" on the TSX Venture Exchange. For more information please visit www.immersivemedia.com

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