Planet Tans Savvy and Successful Business Model Recently Featured in Two Leading Publications

The unbeatable combination of an intelligent business model and witty advertisement campaign recently landed Texas tanning salon chain Planet Tan in the folds of leading magazines 'Retail Ad World and Island Sun Times December issues.

As founder of the Planet Tan brand, Tony Hartls fast-paced path to his tanning sensation is chronicled in Island Sun Times article, Building the Brand". Having successfully developed a solid business plan, Hartl tells the magazine how he opened his first three Planet Tan salons with the aim of building not just a business, but a brand. Today, 11 salons are up and running, with many more planned for the future.

From day one, I wanted to create a business that doesnt provide clients with a transaction, but instead provides them with a service while also offering them value," Hartl told the magazine.

From Hartls bout as operator for another tanning chain to the unveiling of his first Planet Tan salons and beyond, the Island Sun Times article gives readers insight into what makes Hartl a business leader. Planet Tans customer-focused business practices and edgy advertising were also the focus of another feature article published last month.

Throughout the years, Planet Tans quirky, risqu and sometimes cheeky marketing campaigns have made waves in the Dallas-metro area and recently caught the eye of the foremost professional publication for covering the world of retail advertising, Retail Ad World.

From ultra sexy to hysterically funny, provocative Planet Tan advertisements are explored in-depth in the magazines feature article Striking Gold". In the article, Planet Tan Chief Creative Officer Tom DelMundo reveals that their ads are successful because they acknowledge and play up the social perception of what tanning means.

Its all about having fun with your vanity," he is quoted as saying. Youre not going to a tanning salon because you want vitamin D, youre going because you want to look good."

By delving into the branding strategy that has made Planet Tan a regional smash, Retail Ad World exposes the perfect blend of sexy and satire that has gotten people talking. We want to show the breadth of people who tan -- regular people with unique interests and quirks," DelMundo says in the article.

To read Building the Brand" in full, please visit www.islandsuntimes.com.

Planet Tan recently was awarded the "Best Places To Work in Dallas-Ft. Worth 2007" for the second year in a row, as well as having been being selected as a top company in the "Dallas 100" by SMU's Cox School of Business.

For more information, please visit www.planettan.com

Contact: Tom Petersen, Director Strategic Marketing

Telephone: 972-675-8981 ext 18

Planet Tans Savvy and Successful Business Model Recently Featured in Two Leading Publications

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Planet Tans Savvy and Successful Business Model Recently Featured in Two Leading Publications

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