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Division Six Services and Virtual Spa debute interactive demonstration...



Top beauty editors and reporters from the LA area and top TV executives were give a new type of experience this week thanks to the innovative and creative thinking of Richard Lloyd-Roberts (Division Six Services) and Lisa Dam Hall (Virtual Spa).



While these key media and VIP's relaxed and were pampered with spa services including manicures and massage they were introduced to some of the newest products on the market through the concept of interactive marketing. Sponsoring companies were given the opportunity to directly use their products on the invitees thus enabling the press to get first hand use of them.



Richard Lloyd-Roberts and Lisa Dam-Hall first came up with the concept after their experience gifting celebrities at award shows such as the Screen Actors Guild Awards and the Billboard Music Awards. "We realized that interacting with the press and demonstrating the products would be far more effective than just giving the products away in a goodie bag." said Richard Lloyd-Roberts of Division Six. " Most people will remember an experience and be more likely to recommend or write about a product if they become part of that experience than if they are just given a gift bag mixed with other products. We thought that the combination of Spa services and beauty products would be a perfect fit to demonstrate this concept."



With attendees such as In Touch, La Times, Allure,Vanity Fair and Vogue and sponsors including American International Industries, Sun FX, Olay, Create A Mood and Culture apparently others do too.



The event was held at the elegant Hotel Oceana on Santa Monica Beachfront.



Division Six provides services including, Business Development, Sales, Event Production, Interactive Marketing and PR.






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