Ideal Image Sets Up Headquarters at Historic Aetna Building

The Southbank's historic Aetna Building-South Shore Group has been credited with transforming the face of downtown Jacksonville from sleepy shipping haven into desirable destination for corporate headquarters and big business.

In a similar way Ideal Image, one of the building's new tenants, has also been credited with transforming the face of the greater Jacksonville area - as well as its legs, arms, back, and bikini line.

Ideal Image set up shop in a spacious first floor suite of the Aetna Building, after scouting more than 35 different possible locations for their Jacksonville headquarters

"The Aetna Building has been the perfect fit for us. I've never had a 'construction' phase go as smoothly as this," said Mark Weinzierl, owner of Ideal Image Jacksonville. "And best of all this location gives us landmark recognition, easy access to I-95, and extraordinary lobby presence -- the lobby here truly speaks for itself!" It's only fitting that the company's surroundings be as breathtaking as the appearances they mold and sculpt using Candela heat lasers and other non-invasive techniques.

Offering a comprehensive lineup of beauty services including full body laser hair removal, and brown spot and spider vein reduction on the face and legs, Ideal Image offers it's clients the means to transform both their appearances and lives.

According to esthetician Kimberly Hooks, every consultation is uniquely different. Ideal Image treats patients who are seeking permanent hair removal as a matter of convenience, as well as patients who are suffering from Hirsutism or Polycystic Ovary Syndrome. Although each individual case is different the results are always the same - simply amazing.

"I've had women come in here with full facial beards, hair on their chest and back, women who never went to the beach and always wore turtlenecks. After treatment I'll have these same women knocking on my door to say, 'Thank you so much - look at me now!'" said Hooks. "When I see women who used to have hair covering their faces and necks walk into the office wearing a cute tank top, hair styled on top of their head, and a big gleaming smile on their face, it really hits me that what we do here is life changing!"

Since opening their doors in mid-January 2005, Ideal Image has averaged more than 100 calls per week and nearly 160 appointments a month - and there are plans to open locations in Orange Park and Ponte Vedra. Ideal Image's success can be attributed to their unflagging dedication to superior customer service. The company offers financing for treatment plans, validates patient parking, and will even treat you to dinner if they're forced to reschedule your appointment.

"Quite simply, we're trying to raise the bar on service - it's our number one focus," said Weinzierl. "When you walk in the door, when you call us on the phone for your first treatment, second treatment, and every treatment afterwards, whether you're already a patient or a prospective patient it's all about service."

"We don't just want to take your money and set your appointment - we want to make this happen for you," added Hooks. "We offer permanent hair removal with a 20% reduction at each treatment, with free touch ups just in case you're a plucker, tweezer, or waxer. Not only are men thankful for smooth non-prickly legs, but also a lot of women are pleased too because they don't have to roll over to hairy backs and shoulders anymore!"

ABOUT THE SOUTH SHORE GROUP

The South Shore Group has brought a unique vision and experience to developing premier residential and commercial properties throughout Florida. The South Shore Group is committed to excellence through innovative design and quality construction. Managing partners Dodt and Jeff Douglas have 30 years of extensive experience in commercial real estate, all of which has been focused in Florida. The Aetna Building was The South Shore Group's first acquisition in Jacksonville.

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