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While the Protein Diet for the Body Remains Controversial Topical Proteins...

While the protein diet for the body remains controversial, proteins are the next generation diet for the skin. Strivectin, Kinerase, HydroPeptide and Freeze 24/7 are just a few of the options available for those searching for "youth in a bottle."These cosmeceuticals all contain powerful proteins called peptides, compounds clinically proven to help eliminate the appearance of fine lines and wrinkles by naturally stimulating collagen and elastin production. Scientific evidence suggests peptides to be more effective and less irritating then retinol and vitamin C in the fight against wrinkles. So how dose this diet work



Many dermatologists agree that peptides have great science behind them. University studies have shown a rebuilding of collagen, which helps improve wrinkling and reduce pore size. Peptides are the best ingredient to both prevent collagen breakdown and to aid in new collagen synthesis. Surprisingly, the topical uses of these powerful peptides are not entirely new. In fact, peptides have been making their mark and are already becoming the leading skin care recommendation by aestheticians and dermatologists worldwide. As with any innovation, there is always advancement. Peptides are evolving, and HydroPeptide contains the most recent advancements in anti-aging technology.



Azure Cosmeceuticals (www.azureco.com) has created HydroPeptide, Intensive Concentrate Anti-Aging Crme to be the first anti-wrinkle treatment with a combination of 3 crmes in just 1 formula. Each individual crme, named a complex, performs synergistically to stimulate remarkable results. The proprietary combination is formulated to visibly diminish the appearance of fine lines with the Coll-Assist Complex; relax like Botox with the HydroLoxin complex; and prevent age lines from even forming with Oxybenone. The state-of-the-art delivery system within HydroPeptide replenishes and retextures the skin immediately. Lost luster is restored, while future damage from harmful free radicals is deflected and microcirculation with in the skin is increased. Many high priced creams you find in the department stores use waxy fillers that leave a residue, but not HydroPeptide. The condition of the skin is actually restored to its youthful appearance. The skin is more firm, radiant, and tone. So when it comes to finding the right diet for your skin, HydroPeptide contains all the right peptides it takes to bring your younger-looking skin back to life.



HydroPeptide, Intensive Concentrate Anti-Aging Crme will be available to the public beginning in October. Consumers can expect to find HydroPeptide only in selective beauty-retail locations or at www.hydropeptide.com at that time.



For more additional information about HydroPeptide, please Contact:

April Zangl, Director of Public Relations

Azure Cosmeceuticals

P.O. Box 7015, Bellevue, WA 98008

Phone: (800) 932-9873 (WE-AZURE)

Fax: (425) 484-5222

www.hydropeptide.com



About Azure Cosmeceuticals, Inc.

Azure Cosmeceuticals, Inc. is fully focused on bringing state-of-the-art, anti-aging innovations through premier skin care products that deliver results. Azure utilizes the latest proven developments in cosmeceutical skin care technology and offers credible and safe alternatives to cosmetic procedures. They are dedicated to continued research and advancement in the skin care industry.

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| Hollywood | Hollywood Sportsbook | september 19th 2005 |

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