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New Belgium Brewings World Famous Cycling Circus Tour de Fat Spins...

he tour will hit 12 cities throughout the summer, while traveling on B100 biodiesel fuel.

Ft. Collins, CO August 6, 2007 -- New Belgium Brewing's annual Tour de Fat, a ballyhoo of bikes and beer, with environmental sustainability at the very heart of it all, is headed to Boise once again. The cycling circus spins into town on August 25, 2007. The tour will hit 12 cities throughout the summer, while traveling on B100 biodiesel fuel.

Tour de Fat began seven years ago in Ft. Collins, Colorado to increase awareness and participation in cycling as the sustainable transportation alternative. Tour de Fat has captured the imagination of communities across the West bringing people together with fanciful entertainment, contests, art displays and, of course, New Belgium beer. Last year Tour de Fat traveled to 11 cities, attracted more than 31,000 people and raised more than $166,000.

It has become a great tradition for bike enthusiasts, charities and bon vivants of every kind.

"Tour de Fat is a one of a kind, must-see summer event," said Chris Winn, Tour de Fat's coordinator and event evangelist. "People and bikes parade around decorated in outrageous costumes, great musicians take to the solar-powered stage, and fascinating performers entertain with creative antics, all while we raise money for local organizations that support the two-wheeled lifestyle."

Tour de Fat is free to participants, but money spent on beer and New Belgium Brewing groovy goods goes towards local charities. The Boise stop will raise money for Southwest Idaho Mountain Biking Association, which educates cyclists and helps build and maintain public trails and Treasure Valley Cycling Alliance, a group that promotes cycling as a healthy, economical and practical way to get around.

In addition to raising green for local charities and organizations Tour de Fat supports "green" initiatives. Consistent to New Belgium Brewing's commitment to environmental sustainability, Tour de Fat seeks to leave as small an environmental imprint as possible.

New to TDF this year:

* One volunteer in each city will commit to live car-free for one year, as part of the Car-for-Bike Trade Program. The dedicated individual will sign over their car title and in exchange get a hand-built New Belgium commuter bike. The selected volunteer will chronicle the trials and triumphs along their car-free journey. The volunteer is chosen after submitting a video or letter describing themselves and their desire to live car-free.

* At the Carbon e-Racer Kiosk participants can see how much they will help the environment by making a commitment to join Team Wonderbike. Team Wonderbike members promise to commute by bike at least once a month for a year.

Other annual sustainable gestures include:

* The Tour de Fat crew traveling on B100 biodiesel fuel.

* Bands play from solar-powered stages that are transported in solar-powered trailers to keep the energy flowing.

* Volunteers and staff help compost and recycle waste from each tour stop, resulting in an overall waste diversion rate of 85% in 2006. The waste diversion rate goal for 2007 is 95%.

What: Tour de Fat

When: Saturday, August 25

Where: Julia Davis Park - North of the Rose Garden

Time: 11:00 a.m. to 12:00 p.m. - Cruiser Bike Parade; 12:00 p.m. to 6:00 p.m. - Bands and Beer

Bring: Your bike, the wildest costume you can find, and excitement about the whimsical way you will spend the day!

Bands:

The Asylum Street Spankers and Lord Loves a Working Man

Check 'em out at www.lordlovesaworkingman.com

Sideshows:

The Yard Dogs Road Show

(www.handsomelittledevils.com)

This show includes sights you can't see anywhere else - dueling unicycles, chainsaw juggling and ballet of the flame-thrower pogo sticks.

Vegabond Opera

(http://www.newbelgium.com/ To see a video montage of previous Tour de Fat stops log onto www.newbelgium.com.

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