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qtags Text Partners with Pink Ribbons Project for the Ride of a Lifetime...

qtags text is proud to announce its sponsorship of Pink Ribbons Project and its annual fundraising Tour de Pink bicycle ride, presented by Compass Bank.

This year's ride, scheduled for Sunday, Sept. 9, begins and ends on the Prairie View A&M University campus near Hempstead. qtags is providing text keywords as part of the sponsorship and will help Pink Ribbons build a permission-based community and send alerts pre, during and post-ride. The ride's sponsors will also be able to send messages to the ride's participants.

"Adding text-messaging to our ride's communication efforts is a natural evolution for us," said Susan W. Rafte, executive director of Pink Ribbons Project. "We need to make it easy for our audience to remember our efforts and getting news via text messages is easy for everyone."

"We are very pleased to partner with Pink Ribbons Project on the Tour de Pink 2007 bike ride," said Allison Gower, president of qtags text."Breast cancer affects women from all backgrounds. Pink Ribbons Project works to provide education, outreach programs and survivor support groups, and we share their concerns in all these areas."

The third annual Tour de Pink, presented by Compass Bank, is a family-friendly bicycle ride, with six routes ranging in length from 12 to 100 miles. The ride wraps up with a festival, complete with food, music and live entertainment. Registration for Tour de Pink 2007 is $25 per rider, with a minimum pledge of $75 required. For more information, visit the event website at

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