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Acquity Group Selected by SigmaAldrich to Implement New Global Web...

Acquity Group (www.sigmaaldrich.com) to implement its newly acquired Day Communiqu Web content management system for the company's global Web site. Sigma-Aldrich (Nasdaq: SIAL) is a leading $1.8 billion life science and high technology company with headquarters in St. Louis, MO.

Acquity Group will provide Sigma-Aldrich expertise for the installation, customization and deployment of its new global content management platform. The Web site's re-launch will offer Sigma-Aldrich gains in internal IT efficiencies, functional end-user enhancements and effective internal distribution of content ownership and administration.

"It is increasingly critical for companies to control their online presence, particularly in the rapidly changing world of life science. We're pleased to be able to provide Sigma-Aldrich with enhancements they need to communicate their dynamic and innovative product offerings to the world," said Rick Nash, Director of Acquity Group's Kansas City office.

"Sigma-Aldrich selected Acquity Group because of their demonstrated expertise with Enterprise Web Initiatives. Acquity's team will provide Sigma-Aldrich the capability to more efficiently manage and enhance our site," said Doug Wagner, Manager of Enterprise Content Management at Sigma Aldrich. "We look forward to working with Acquity to further strengthen our newly acquired technology."

About Acquity Group

Acquity Group is shaping the way technology is used to extend the most recognized consumer brands in the world. Acquity Group's innovative digital strategy, interactive marketing & design and powerful IT planning & execution services are the choice of many leading brands including United Airlines, General Motors, Kohl's, Motorola, Shimano and Burton Snowboards. Acquity Group is headquartered in Chicago, IL and has offices in Irvine, CA, Overland Park, KS, Scottsdale, AZ and Dallas, TX.

For more information, visit www.sigmaaldrich.com.

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