In Its Second Year Fireflies in the Shadow of the Sun Remains Strong Behind Critical Ethnography FireflySuncom



May 18, 2005 -- Raising the hackles of Psychology's therapists and academicians everywhere, Fireflies in the Shadow of the Sun (2004, American Book Publishing Group) stubbornly survives a campaign

"This is a proud moment for us," remarked author and social psychologist Wyatt Ehrenfels. "Despite slipping a little on Amazon after a year, the book continues to sell well through fireflySun.com where the book sells for half the price of Amazon. "All things considered, the Amazon ranks are strong."

Wyatt Ehrenfels engineered a string of national appearances on community access television and has appeared in libraries throughout Virginia and the District of Columbia, but Ehrenfels has enjoyed the most success on the web, where the news page of his web site accumulated the attention of over 200,000 unique visitors over a 4-month period alone. "This is very unusual for an academic and critical web site, but it is not surprising. When you publish a controversial and in some respects an esoteric book, and break a few marketing rules in the process, your web site has to build trust with visitors by addressing a range of contemporary social issues that puts your analytical skills and your platform in perspective and within reach of everyone. Once they trust you, or at least have a way of knowing where you stand, they can begin to trust what you have to say about issues as obscure and unfamiliar as academic Psychology."

Fireflies in the Shadow of the Sun (vols 1 & 2) is about the relationship between dreaming and waking experience and the real-life struggle of four scholars to pursue the truth about dreaming in an academic culture counterproductive to the study of dreams.

http://www.fireflySun.com/news.html





In Its Second Year Fireflies in the Shadow of the Sun Remains Strong Behind Critical Ethnography FireflySuncom