In Praise of the Laze



May 19, 2005 -- We hear often from business experts that it is necessary to plan, focus, and develop our sales and marketing strategies to effectively win new business. Laurie Soper, author of "Red Wine & Popcorn: Doing Business Like a Bohemian" (ISBN 1-894933-63-X) disagrees. In her opinion, these arduous efforts often result in very little payoff, while relaxing and letting her business evolve organically has resulted in a thriving enterprise. And she is happy as a lark.

So, what's a Bohemian, anyway It's current meaning refers to an artist, writer or other person that defies convention. Someone who challenges the status quo, rules of behaviour, and accepted wisdom. "This describes the concepts in this book", explains Soper. "To successfully do business as a Bohemian you need to adopt an attitude of gratitude, respond instead of plan, cultivate your visions and passions, and most of all luxuriate in relationships with other people and yourself."

This delightful yet insightful book offers the following "non-strategies" such as:

- Grow your business by doing what comes easy
- Slow down and watch the referrals roll in
- Become your own model client
- The Columbo Factor
- Let your clients raise your rates for you
- Give your money away - and watch it come back to you.

Red Wine & Popcorn is filled with humourous examples from Soper's own experience. Along with the bounty of business advice, readers will learn how to build their own brand of Bohemian wealth while having the time of their life.

About Laurie Soper:
A consultant for almost 13 years, Laurie Soper has helped dozens of companies clarify their sales messages to enhance customer service, increase productivity, cut costs, and win big deals. With spice, flair and humour, Red Wine & Popcorn follows the author's route to her company's success.





In Praise of the Laze