Tom Evans and Jaquetta Trueman have produced a superbly designed and written tale that is tailored and optimised for the download environment and also raises money for charity. 100 Years
of Ermintrude takes no more than a few minutes to read, either online, or on a PDA or mobile; in fact anywhere that a PDF can be accessed. But it'ss much more than a traditional e-book.
As Tom, an e-commerce veteran, says, We realised that most e-books are really not very well done. They'sre hard to read, hard to print, and designed without any flair or consideration for
the new online environment towards which everything is moving. So we thought we'sd change all that, and Ermintrude is the first fruit of that collaboration. A sequel or two are now in the
pipeline too. It'ss believed that this is a first, and sets a new horizon for collaborations between writers, designers, technologists and social entrepreneurs.
The book has been well received so far in all quarters, and is available via www.wakethetiger.com, the e-commerce platform for optimised e-books
that are designed for download. For every copy sold, the Walk the Walk breast cancer charity will receive a donation of £1, adds Jaquetta, so we'sre able to make a contribution to society
as well as being marrying the creative with the commercial.