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Fascinating New Book Explores the Impact of GenerationalValues



The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room by Chuck Underwood is a revolutionary look at the astonishing influence of generational values on Americans' consumer choices, career decisions, family lives, and lifestyle preferences.



There are five living American generations, explains generational consultant and author Chuck Underwood in this life-altering book. Each generation possesses unique core values, which emerged from the unique times and teachings they absorbed during their formative years, the first 18 to 23 years of their lives. If American companies and families understand each generation's core values, they can then effectively connect with each generation - as consumers, employees, family members, and friends.



One of the elite consultants in this hot new discipline, Underwood has researched generational dynamics for twenty years and traverses the nation, training American business on generational business strategy. Audience members enthusiastically tell him about the tremendous impact his content has on their personal lives too, understanding things about their children, parents, and themselves that they never understood before. This book is designed to bridge and ultimately shrink America's generation gaps.



For more information or to request a free review copy, members of the press please contact the author at chuck(at)genimperative.com. The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room (ISBN: 978-0-9795745-0-4) is now on sale online at Amazon.com BookSurge.com and select wholesale and retail channels worldwide.



About the Author


Chuck Underwood is one of the nation's leading business consultants and entertainment keynoters on the topic of generational dynamics. He is the founder and president of The Generational Imperative, Inc., a generational business consultancy, based in Cincinnati, Ohio.Visit


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