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Aspex Accelerates High Definition Video Compression Market In Partnership...



April 20 2005 Aspex Semiconductor a UKbased fabless semiconductor company developing leadingedge software programmable Extreme Processors today announced that the company has formed a partnership with MainConcept a leading provider of video codec and other multimedia technologies headquartered in Aachen Germany The partnership is designed to provide vendors with a dramatically accelerated solution for High Definition video compression
The increased complexity of High Definition video compression is creating massive performance challenges for the video industry This is resulting from the transition to High Definition content for HDTV High Definition DVD and 2K4K Digital Cinema standards and the emergence of advanced compression formats such as H264AVC
The emergence of multiple encoding standards for High Definition content such as MPEG2 H264AVC and Windows MediaVC1 has created a critical need for softwaredefined multistandard HD compression platforms Historically the development of encoding algorithms has been a process of continuous improvement favouring the use of softwareprogrammable solutions which can be upgraded after deployment to deliver increased picture quality or lower bitrates
Video compression is widely regarded as something of a 'black art' said Jeremy Hendy VP Marketing at Aspex SemiconductorBy partnering with MainConcept a world leader in video compression we were able to quickly implement complex encoding functions such as motion estimation on our Accelera platform taking advantage of their many years of experience in the field
Aspex's Extreme Processor solutions are 100 software programmable yet deliver the performance levels traditionally associated with dedicated hardware solutions enabling vendors to invest in a reprogrammable future proof HD encoding platform
The Aspex - MainConcept partnership has already resulted in the development of a high definition MPEG2 Encoder which accelerates the performance of PCbased software MPEG2 HD video encoding as used in many video editing and post production facilities
The MPEG2 encoder incorporates highlevel compression software from MainConcept which runs on a Windows or Linux PC platform and lowlevel encoding software from Aspex which runs on four Aspex Linedancer Extreme Processors on a PCIPCIX plugin card dramatically accelerating the processorintensive HD encoding task And unlike fixedfunction video encoders the Accelera platform can also be used to accelerate other functions in the workflow such as colour correction or complex video effects processing
This joint development means that the solution will maintain the same API as MainConcept's leading MPEG2 software encoder allowing MainConcept's existing licensees and endcustomers to immediately benefit from a significant uplift in encoding performance with no modifications to their software
We are proud that Aspex Semiconductor has chosen our technology said Markus Moenig founder and CEO of MainConcept Aspex's software programmable solutions enable companies to bring highquality solutions to market quickly and this is an example of the versatility of MainConcept's codecsThe development partnership between Aspex and MainConcept allows our customers to address their needs for increased performance in a costeffective way which is critical to compete in the broadcast marketplace
Hendy added An important factor when selecting MainConcept was their large installed base of licensees who have already integrated MainConcept's MPEG2 software API with their products By reusing the same API we can provide those customers with a plug and play accelerated solution
Aspex will be previewing their HD MPEG2 encoder to selected customers in Las Vegas 17th - 21st April to coincide with NAB 2005 For further details please contact Aspex Head Office
About Main Concept
Main Concept is a worldwide leader in codec's and video editing technologies for personal computers settop boxes and other devices The company offers SDKs which make it easy for companies to implement codec's and other multimedia features with minimal research and development Main Concept also has a line of innovative enduser video editing and compositing software which is also available for OEM bundling
Main Concept AG is headquartered in Apache Germany where it was founded and has operated for more than 11 years The US subsidiary MainConcept LLC was established in 2001 in Beachwood Ohio In 2002 Technology Joint Corporation TJC located in Osaka Japan became the exclusive MainConcept distributor for the AsianPacific region For additional information visit the companys website at httpwwwmainconceptcom
About Aspex Semiconductor Limited
Aspex Semiconductor is a leading edge fabless semiconductor company specialising in the delivery of extreme processors These highperformance programmable processors replace FPGAs ASICs and DSPs at a fraction of the cost
Aspex enables customers to reduce component costs shorten time to market and reduce risk by moving to software defined platforms In addition the company offers services to speed adoption of Aspex products Aspex Semiconductor has successfully demonstrated its architecture in the market place and by optimising the unique benefits of the Aspex processor family customers are able to keep pace with the most demanding market conditions
Headquartered in Buckinghamshire UK Aspex serves clients and partners worldwide
For further information visit the Aspex Semiconductor website at wwwaspexsemicom




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